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Creative Development Manager - Broadband REQ
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- The Creative Development Manager / Broadband is responsible for the creative development and management of TMUS postpaid consumer communications for the Broadband Line of Business including, ISP/Home Internet, Home internet for Metro, Fiber, and future initiatives managing high-level campaign creative execution, while providing creative strategy input and tactics to ensure efforts meet brand alignment, and overall goals and objectives.
- We’re looking for a marketing expert with an extensive creative strategy development and direct response background to join a highly creative team that is breaking the rules of the wireless industry with innovative and engaging creative designed to foster brand engagement and drive growth within our consumer customer base and pure prospects.
- Responsible for creative development of T-Mobile Postpaid Base and Prospect campaigns (brand stewardship, creative positioning, visual assets and copy strategy for assigned initiatives) and acts as daily main point of contact on assigned projects including T-Mobile Consumer Base Marketing / T-Mobile Prospect Marketing / Metro by T-Mobile / Broadband, agency partners and third-party vendors on campaign execution.
- Develops strong partnerships with T-Mobile Postpaid Broadband and Metro by T-Mobile team members on input documents, including creative strategy positioning, campaign/creative briefs, customer research, previous test results to optimize and initiate creative kickoff and creative rounds with agency.
- Shares campaign documentation including creative briefs, creative concepts, and tactics, as well as reporting and findings with Sr Creative Strategy Manager and Director, Creative & Brand Management for approval before releasing final files.
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