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CPG Category Manager
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- The CPG Category Manager directs and manages the assigned product category portfolio and intersecting brands to deliver and/or exceed sales and profit targets.
- The manager will have cross-channel responsibilities, including customized, specialty, and supermarket channels.
- Analyze market trends, consumer insights, and competitor activities to identity opportunities and risks within assigned categories.
- Accountable for budgeting of marketing spend and ensuring reserve control and spend within budget.
- Identify information gaps requiring market research, drive research needs, and manage the application of consumer insights that will be the basis of driving profitable growth.
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