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Copywriter Content Specialist (Hybrid)
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Full-time
- The team achieves this by bringing together innovative thinking and forward-looking programs in the areas of Advertising, Media, Social Media, Content Marketing, Creative, and Customer Insights to support Advance Auto Parts and its portfolio of brands (which includes DieHard, Advance Professional, Carquest, TechNet, Worldpac, Autopart International, among others).
- We are currently seeking a Copywriter / Content Specialist to join our Corporate Brand Marketing team.
- The Copywriter / Content Specialist develops concepts and writes copy and content to meet various marketing needs.
- Typical campaigns use an omnichannel approach, combining a mix of advertising in digital, print, and out-of-home media; influencer and partnership marketing efforts; retail and industry event activations; and paid and organic social media.
- The Copywriter / Content Specialist collaborates with cross-functional teams to develop effective messaging across all funnel stages, from driving top-of-mind brand awareness through purchase and loyalty messaging to contributing to planning and creating high-quality content that builds the Advance brand as a retailer of choice.
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