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Content Marketing Manager (USA)
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Full-time
- Founded in 2004, MSIGHTS (msights.com) helps enterprise marketers maximize the value of their media through better control of marketing and data operations and by bringing together disparate results sources into cleansed, harmonized datasets that are ready for analysis and reporting.
- Develop interesting data and research-driven B2B content (whitepapers, blogs, webinars, social media posts, etc.)
- that will drive traffic, engage and convert target prospects, and improve shared content across social media channels; content includes thought leadership, client and user testimonials, social media posts, webinars, recorded content (featuring MSIGHTS' executive team), SEO, and copy for digital marketing initiatives.
- Serve as the company's strategic storyteller with the ability to capture the MSIGHTS brand voice, and be confident and lean into being the "David" versus the "Goliath" competitors in our market space.
- Partner cross-functionally to develop a content strategy and execute a content calendar that supports the needs of the Business Development team and aligns with overarching lead generation growth goals.
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