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Consumer Insights Director, Marketplace Trends at Nike Beaverton, OR | posted: December 15, 2023 About the job Become a Part of the NIKE, Inc. Team. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.. You will partner with multiple groups across Consumer Insights including Men's/Women's/Kids Insights, Nike Direct Analytics, Marketing Science, Data Science, and CI team in the geographies (NA, EMEA, APLA).. NIKE, Inc. is a growth company that looks for team members to grow with it.. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete

consumer insights

Consumer Insights Director, Marketplace Trends at Nike  Beaverton, OR | posted: December 15, 2023  About the job  Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.
Who we are looking for
We are looking for a consumer-obsessed change agent who has experience championing consumer insights and research within organizations. This person will lead a team focused on Market Measurement tools and processes, responsible for detecting and decoding marketplace trends and shifts. They need to be adept at translating quantitative data from a variety of primary and syndicated sources into actionable insights and find opportunities for enterprise growth. The ideal candidate will thrive in a fast paced, highly complex organization and excel at collaboration and integration across functions at the Global and Geo levels.
What you will work on
The ideal candidate will help drive the market insights strategy, and prioritize work aligned with key priorities. You will manage a suite of high impact market insights programs including Consumer Panel, Point of Sale Market Tracking, Brand Health Tracking, and other global research projects. You will lead refinement of data sources including but not limited to: identifying appropriate evolution to evergreen programs, building new capabilities to complete the portfolio, data quality control and data issue identification/resolution. You will also manage external agencies and services to further build a comprehensive view of the market - focused on category, consumer, brand, and competition. And, with your strong analytical and communication skills, you will synthesize learnings and deliver key insights to catalyze action across Nike.
Who you will work with
As a Market Insights lead, you will be an integral part of the Consumer & Market Research team at Nike's WHQ Headquarters in Beaverton, Oregon. You will report directly to the leader of Marketplace Trends. You will partner with multiple groups across Consumer Insights including Men's/Women's/Kids Insights, Nike Direct Analytics, Marketing Science, Data Science, and CI team in the geographies (NA, EMEA, APLA). Other key business connections include Marketing, Strategy, Investor Relations as well as General Management.
What you bring to Nike
Bachelor's degree in consumer insights, business analytics, strategy, consulting or related field, or a combination of relevant education, experience, and training
10+ years of experience in consumer research, analytics, brand management, product or design
Ability to lead a portfolio of large, multi-disciplinary research projects with multiple business partners in a dynamic and evolving organization
Proven track record of leading teams
Demonstrated experience uncovering actionable consumer insights with the ability to shift from the details to the big picture seamlessly
Proven ability to synthesize complex findings and independently produce and deliver compelling presentations
Previous experience with primary research methodologies and market measurement tools (trackers, panels, POS, etc)
Familiarity with current sport, fitness and retail landscape (digital and physical), including key footwear and apparel competitors, emerging trends, and current events
Expert collaborator with experience working across multiple functions and levels of leadership concurrently
High attention to detail; excellent written & verbal communication
End-to-end project management skills with ability to lead working teams made up of internal and external partners
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.

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