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Client Strategy Lead - Integrated Media
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Full-time
- As our Client Strategy Lead, you'll play a pivotal role in shaping the strategic direction for our client's Integrated Media Strategy.
- Utilize media planning tools similar to Commspoint, NMI, prisma, pathmatics, etc.
- Understand and challenge the performance boundaries across various media channels including, but not limited to Video (Linear and Digital), Print, Social, Programmatic, OOH, Paid Search and larger direct partnerships and experiential activations.
- Familiarity with revenue attribution methods (MTA, MMM & Last Click) to optimize programs efficiently.
- Strong proficiency with Excel and PowerPoint or Keynote for pulling reports and presenting to clients
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