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Chief Marketing Officer
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$220,000 - $260,000 a year
Full-time
- The CMO must articulate a strategic vision that aligns overarching institutional brand, audience and marketing goals with specific objectives for general admission, special exhibitions, curatorial initiatives, educational programming, memberships, and events.
- Within the Museums, the position has primary working relationships with director and management level staff, staff of the marketing and communications department, staff of the Executive Office, Art, Education and Public Programs, Philanthropy, Exhibitions, and Finance Divisions, and closely collaborates with the DIgital Strategy Division to align on brand presence across all channels.
- Connecting to the museums’ strategic plan, builds a long-term audience development strategy; conducts market research and audience engagement strategies to optimize and broaden the Museums’ reach.
- Education: Bachelor’s Degree in Marketing, Public Relations, Communications, Business, or related field from an accredited college or university.
- Work Experience: Minimum of ten years in institutional and direct consumer marketing required, preferably in a visual arts or similar nonprofit organization.
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