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CDP Analyst - Remote
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Full-time
Remote
- Join one of the nations most comprehensive academic medical centers, UChicago Medicine as a CDP Analyst in our Marketing Department.
- The CDP Analyst will serve as the main subject matter expert of marketing audience segmentation and data connections and management.
- Lead audience activation management, processes, evolution, and oversee data taxonomy creation, set up and measurement
- Collaborate with media partners to configure, test, and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation
- Seasoned experience with Data Management Platforms, Customer Data Platforms, and Programmatic Platforms to create attributes, segments, push audiences live, and prepare audience analysis
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