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Brand Marketing Manager
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$100,000 - $150,000 a year
Full-time
- Build the brand system according to the company's brand strategy, and develop and execute strategic brand plans aligned with the company's growth objectives.
- Develop daily marketing calendars and major holiday promotion strategies based on brand promotion goals, product positioning, and operational requirements.
- Develop and manage brand marketing advertising and channel budgets, monitor channel advertising effectiveness, and optimize accordingly.
- Based on profound insights into the market and consumers, accurately position brands and products to ensure consistent brand image communication.
- Regularly monitor brand performance and reputation, conduct brand value assessments, and adjust strategies promptly to ensure brand value enhancement and development.
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