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Brand / GTM Strategy Manager
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Full-time
- We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
- The Brand and Go to Marketing Strategy manager will help us deliver on our commitment to becoming the brand for music lovers everywhere, reach new customers and grow our business.
- Sitting within the Brand and Marketing strategy team, this role will lead efforts across GTM strategy, brand evolution and brand management, including licensing.
- Own the communication learning agenda and partner with consumer insights in standing up the required research from which you will mine the core insights across customer, category, brand/ product, culture.
- Develop a communications plan that captures roll out plan, key tasks and direction for different channels across the funnel (content, partnerships, video, PR, retail, Ecommerce, DTC)
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