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Associate Manager, Owned Media Strategy (Remote)
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Full-time
Remote
- OverviewThis role is an exciting opportunity for a marketer with strong critical thinking skills and an ambition to test, learn, pivot, and learn some more.
- This role is strategic in nature; it’s about 40% Planning, 10% execution, 30% problem solving and identifying new opportunities, and 20% measurement and analysis of the execution to close the feedback loop and support the planning process.
- In this role, you will:· Work closely with eCommerce, Brand, and digital marketing experts from our loyalty team and our portfolio of banners including Footlocker, Kids Footlocker, and Champs Sports, to develop strategic annual and month-to-month plans for Owned Media (E-Mail, SMS, and Push) marketing comms.
- Identify optimization and testing opportunities on a regular basis, which will guide strategic development for the CRM channels and may support other digital marketing teams at Foot Locker Inc. as well.
- ResponsibilitiesFocusing on the core business KPIs, develop and guide implementation of Owned Media programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science.
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