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FEATURED BLOG POSTS

• Into the Heart of the Ukrainian-Russian Conflict

  The story of our US-Ukraine connection started when Kevin met Dave. Days away from quitting his last "real" job as a seafood plant manager, Kevin reconnected with a long-lost friend from high school. Little did he know, this long-lost friend was dating his soon-to-be business partner. After meeting Dave through their mutual connection, it didn't take long for the two to start bouncing business ideas off each other. The flow of creativity soon grew into a business partnership that has withstood the test of time.

• Why Do Recruiters Ghost and What Can You Do About It?

  Once you’ve finally mustered up the courage to find another job, leaning into the job hunt can feel scary and overwhelming. So, it does nothing to help your confidence when your outbox is full of unanswered follow-ups and interview requests. You thought that ghosting only happens on dating apps—so why do recruiters ghost, too? Recruiter ghosting is not an effective recruiting strategy, but sometimes it’s inevitable. How can you overcome such an unfortunate new career trend? Read on.

• How to Build a Candidate Persona

  A candidate persona is a semi-fictional representation of your ideal candidate. Building a candidate persona is one of the best methods employers use to ensure their sourcing, recruiting, and hiring processes are focused. Knowing exactly what you're looking for streamlines everything and helps increase hiring confidence. So here's how to create a candidate persona and how to use it.

• How to Get Into The Trades: Step-by-Step Guide

  Getting a trade job can be a great career move if you like variety and prefer to learn on the job instead of in an academic setting. A trade job can offer security and be a lucrative career path as the demand for skilled trade workers continues to grow.

• How to Practice Fair Chance Hiring for People With Criminal Records

  Usually when you think of your dream hire, you think of someone who is respectful, trustworthy, reliable, and has sound judgment, right? As you envision your ideal candidate with these qualities, the last person you think of is someone with a criminal record.

• 6 Common Mistakes to Avoid When Employer Branding

  Currently, job searchers are putting extra effort into researching employers. The information they find plays a major role in whether they will pursue an opportunity with you or look for jobs elsewhere. That is why it is now more important than ever to be proactive and intentional when showcasing your workforce and workplace culture. Having a well crafted employer branding strategy can help you strategize and influence your potential candidates so they see your business in the best light. But in order to do that, you should be aware of some of the most common mistakes that employers make.