Penn Foster

Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms.. Position Summary: As the Senior Manager of Consumer Analytics, you will create and lead the development of world-class analytics to evaluate the effectiveness and efficiency of our lifecycle marketing in order to drive aggregate performance for Leaf Home. You will be responsible for building out a holistic view of performance as well as a detailed analytics roadmap by leveraging state of the art analytics tools (i.e., SQL/Snowflake/Power BI/Python/Salesforce, etc. Proficiency in statistical analysis, data visualization, and data mining tools such as R, Python, SQL, Power BI, or similar tools.. Demonstrated experience in applying advanced analytics techniques, including predictive modeling, machine learning, and/or statistical analysis, to solve complex business problems.. Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

sr manager

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across US and Canada, Leaf Home is America’s largest Direct to Consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms. Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. Benefits of working at Leaf Home are wide-ranging and include: Industry-best compensation packages | Fully paid health, dental, vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home. Position Summary: As the Senior Manager of Consumer Analytics, you will create and lead the development of world-class analytics to evaluate the effectiveness and efficiency of our lifecycle marketing in order to drive aggregate performance for Leaf Home. You will be responsible for building out a holistic view of performance as well as a detailed analytics roadmap by leveraging state of the art analytics tools (i.e., SQL/Snowflake/Power BI/Python/Salesforce, etc.). Key projects include Marketing Mix Attribution, Experimentation, and Optimization. You will also take a leading role in developing and maintaining a best-in-class playbook laying out first and third-party audience selection strategies leveraging various partners' capabilities and optimized for different campaign types. This role is highly visible since it will be charged with identifying areas of opportunity to develop a multi-product sales and marketing strategy through data-driven best practices. Given the size and scale of marketing at Leaf Home this position will have significant impact across the organization. Essential Duties and Responsibilities: . Lead the creation and curation of a Multi-touch attribution model <ul> <li>Identifying and providing both tactical ad hoc insights and a strategic ongoing roadmap of deep analytics. </li> </ul> <ul> <li>Integrating disparate data sources and leveraging state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization. </li> </ul> <ul> <li>Writing advanced SQL queries to retrieve and analyze large quantities of data. </li> </ul> <ul> <li>Participating in customer segmentation analysis, including acquisition and retention, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) measurement. </li> </ul> <ul> <li>Building tools and leading training to enable Marketers to adopt an analytical mindset for their daily business decisions. </li> </ul> <ul> <li>Partnering with the Data Engineering & Measurement teams to define data architecture and in-house tool requirements, ensure complete tagging and tracking of assets and campaigns, and to design actionable testing scenarios. </li> </ul> <ul> <li>Regression modeling for A/B and multivariate analysis </li> </ul> <ul> <li>Collaborate with Cross-functional Teams: Partner with stakeholders across the organization, including executives, marketing, finance, operations, and product teams, to understand their analytical needs and provide data-driven solutions. Translate business requirements into analytical initiatives, ensuring alignment with organizational priorities. </li> </ul> <ul> <li>Performance Monitoring: Design and implement performance monitoring systems and metrics to track the effectiveness of business strategies and initiatives. Provide regular reports and dashboards to relevant stakeholders, highlighting key insights and recommendations. </li> </ul> <ul> <li>Team Management and Development: Build and lead a high-performing analytics team, including hiring, training, and mentoring analysts. Foster a culture of continuous learning, innovation, and collaboration within the team. Set performance goals, conduct performance evaluations, and provide regular feedback to team members. </li> </ul> <ul> <li>Stay Updated on Industry Trends: Keep abreast of the latest advancements in analytics tools, techniques, and best practices. Continuously explore new data sources and technologies that could enhance the company's analytics capabilities. </li> </ul> <ul> <li>Performs other duties as assigned by supervisor. </li> </ul> Experience and Minimum Qualifications: <ul> <li>Bachelor's degree in a relevant field such as statistics, mathematics, computer science, economics, or a related discipline. </li> </ul> <ul> <li>8+ years of experience in analytics, data science, or a related field, with a proven track record of success in a leadership role. </li> </ul> . Normalizing data for use in a MTA model. <ul> <li>Proficiency in statistical analysis, data visualization, and data mining tools such as R, Python, SQL, Power BI, or similar tools. </li> </ul> <ul> <li>Strong knowledge of data management concepts, data modeling, and database technologies. </li> </ul> <ul> <li>Demonstrated experience in applying advanced analytics techniques, including predictive modeling, machine learning, and/or statistical analysis, to solve complex business problems. Strong ability to translate data into actionable insights and present findings to non-technical stakeholders. </li> </ul> <ul> <li>Proven ability to think strategically and apply analytical thinking to drive business results. Experience in formulating data strategies, developing roadmaps, and executing analytical initiatives aligned with organizational goals. </li> </ul> <ul> <li>Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.” </li> </ul> <ul> <li>Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality. </li> </ul> <ul> <li>Hold oneself accountable and responsible while being self-driven in accomplishing goals. </li> </ul> <ul> <li>Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion. </li> </ul> <ul> <li>Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately. </li> </ul> <ul> <li>Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. </li> </ul> <ul> <li>Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first. </li> </ul> <ul> <li>Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) </li> </ul> <ul> <li>Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status). </li> </ul> Preferred Knowledge, Skills, Abilities or Certifications: <ul> <li>Master’s degree or advanced degree in a related field preferred </li> </ul> Travel Requirements: <ul> <li>Occasional overnight travel required. </li> </ul> Overtime/Additional Hours Requirements: <ul> <li>Additional Hours May Be Required (Exempt Positions) </li> </ul> Physical Requirements <ul> <li>Normal Office Environment </li> </ul> <ul> <li>Indoor work in a climate-controlled environment. </li> </ul> <ul> <li>Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. </li> </ul> Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law). #J-18808-Ljbffr

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