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Senior Marketing Program Analyst, WATCHMAN
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Full-time
- The Senior Marketing Program Analyst will be responsible for analyzing and interpreting data to derive insights aimed at developing strategic marketing plans and activation programs.
- The ideal candidate will serve as the subject matter expert in program, campaign, and audience analytics, providing consultation to corporate and divisional teams such as Digital Marketing, Integrated Marketing Communications, Product Management, and Digital IT/Data to ensure that all programs are equipped with appropriate measurement strategies.
- digital products (web-based), and third-party data sources (e.g., claims data, Census, etc.)
- Leading forecasting analyses for both patient and physician programs to establish specific goals, such as leads, revenue, and ROI. Developing and executing measurement plans for testing key campaigns and digital programs.
- Proficiency in advanced marketing analytics techniques for addressing business challenges, such as lead scoring, attribution modeling, and media mix models.
Expired 5 days agoInactive Job
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