Methodist Health System

Plans, develops, and coordinates integrated marketing initiatives, and plans as needed, and within budget involving the use of digital, and social media, traditional marketing channels, search engine optimization, website updates, email/communication automation to increase brand awareness, generate leads, and increase engagement, and communication with prospective and current students.. Higher education marketing experience a plus.. Substantial internet marketing skills including strong understanding, and use of complex content management systems, marketing automated systems, search engine optimization, retargeting, landing page design, and measurement, Google analytics, and other marketing measurement, tracking, and workflow communications systems.. Advanced understanding of internet marketing including social media, content management systems, nurture marketing, search engine optimization, e-mail marketing, Pay-Per-Click, and other internet marketing skills.. Radiation Alpha, Beta and Gamma (particles such as X-ray, Cat Scan, Gamma Knife, etc)

director of marketing and communications

Why work for Nebraska Methodist Health System?
At Nebraska Methodist Health System, we focus on providing exceptional care to the communities we serve and people we employ. We call it The Meaning of Care - a culture that has and will continue to set us apart. It's helping families grow by making each delivery special, conveying a difficult diagnosis with a compassionate touch, going above and beyond for a patient's needs, or giving a high five when a patient beats a disease or conquers a personal health challenge. We offer competitive pay, excellent benefits and a great work environment where all employees are valued! Most importantly, our employees are part of a team that makes a real difference in the communities we live and work in. Job Summary:
Location: Nebraska Methodist College
Address: 720 N. 87th St. - Omaha, NE Work Schedule: 8am to 4:30pm Monday - Friday Directs, plans, develops, organizes, executes, and measures marketing channel campaigns that reinforce the college brand, create strong college awareness, generate qualified inquiries, and facilitate clear communications with internal and external constituents. Collaborates with other departments to develop, implement, measure, and provide recommendations for specialized campaigns, and tactics that attract prospective students, promote student communications, and retention, and advance the college mission; attracts or retains students; promotes the college; and facilitates internal communications. direct the work activities of assigned outside agencies and freelancers which may include advertising, direct marketing, and internet marketing agencies, and independent contractors. Direct, plan, and manage marketing, and communications strategies, and projects of high complexity. Develops, and ensures execution of annual marketing plan for the college. Responsibilities: Essential Job Functions Directs all operations for marketing department, and staff, manages internal, and external client relationships, as well as vendor relationships, and contracts.
Directs, and maintains deadlines for marketing timelines, workflows, and deliverable(s). Collaborates, and establishes with leadership, the oversight, and reporting market data analysis, and evaluation. Collaborates with cross-functional teams: from including senior leadership, admissions, student engagement, professional development, academic affairs, and operations to produce effective promotional materials, communications, and measurements.
Serves as liaison to other departments who require marketing expertise, and collaborates with departments while managing, organizing, and coordinating available marketing resources to achieve successful outcomes, solutions, and projects.
Creates marketing presentations for stakeholders. Develops pricing, and budgetary strategies.
Responsible for monthly budget reconciliations, and annual budget plans.
Coordinates, and manages the work activities of assigned outside partners, and vendors, freelancers, and team participants to ensure the successful outcomes of marketing campaigns, and plans to ensure completion of initiatives on time, and on budget. Reports to the Vice President for Enrollment & Student Success, and executes the college marketing needs as directed.
Works with other departments to identify, develop, and coordinate public relations initiatives that support the college in launching new programs, reinforcing the college brand, creating interest, and establishing senior administrators, and faculty as though leaders within their areas of expertise.
Commissions, or conducts market research. Plans, develops, and coordinates integrated marketing initiatives, and plans as needed, and within budget involving the use of digital, and social media, traditional marketing channels, search engine optimization, website updates, email/communication automation to increase brand awareness, generate leads, and increase engagement, and communication with prospective and current students. Obtains necessary consent, and provides final approval on all marketing collateral, products, and promotions.
Works with outside vendors including copy-writers, graphic designers, printers, SEM vendors, and other vendors as needed for customized support as determined to promote the College brand, attract, and retain students, communicate outreach, and streamline communications in-house. Schedule: 8 am - 4:30 pm Job Description: Job Requirements Education
Requires advanced communication, organization, and management skills at a level normally acquired through completion of a Bachelor's Degree, preferably with an emphasis in advertising/journalism, marketing, public relations, internal communications, or a related field; Master's Degree preferred. Experience
Requires 5 or more years experience managing a unit or function dedicated to marketing/communications, and/or related field.
Higher education marketing experience a plus. License/Certifications
N/A Skills/Knowledge/Abilities
Capable of organizing, and leading teams, and of making presentations before groups of various sizes.
Requires strong leadership, and relationship management skills; ability to foster collaboration, value other perspectives, gain support/buy-in, and influence positive outcomes.
Ability to demonstrate a high level of critical thinking, and analysis skills, attention to detail, advanced communication, writing, and grammar skills.
Ability to demonstrate a high level of organization skills, ability to prioritize, and manage a significant number of projects simultaneously while under pressure, and meet deadlines.
Abilities in planning, and managing marketing budget; annual marketing budget, as well as monthly budget, and invoice reconciliation.
Substantial internet marketing skills including strong understanding, and use of complex content management systems, marketing automated systems, search engine optimization, retargeting, landing page design, and measurement, Google analytics, and other marketing measurement, tracking, and workflow communications systems.
Strong understanding of marketing, marketing work flows, and communications, writing principles, as well as general comprehension of health care/higher education.
Strong communication skills and understanding of a variety of media including web, direct mail, advertising, blogs, e-mail, news releases, and other forms of written communication.
Highly proficient in analysis of marketing data, and presentation of data using word processing, spreadsheet applications, databases, analysis, and marketing software.
Advanced understanding of internet marketing including social media, content management systems, nurture marketing, search engine optimization, e-mail marketing, Pay-Per-Click, and other internet marketing skills. Physical Requirements Weight Demands
Light Work - Exerting up to 20 pounds of force. Physical Activity
Not neccessary for the position (0%): Climbing
Crawling
Kneeling Occasionally Performed (1%-33%): Balancing
Carrying
Crouching
Distinguish colors
Lifting
Pulling/Pushing
Standing
Stooping/bending
Twisting
Walking Frequently Performed (34%-66%): Fingering/Touching
Grasping
Keyboarding/typing
Reaching
Repetitive Motions
Sitting
Speaking/talking Constantly Performed (67%-100%): Hearing
Seeing/Visual Job Hazards
Not Related: Chemical agents (Toxic, Corrosive, Flammable, Latex)
Biological agents (primary air born and blood born viruses) (Jobs with Patient contact) (BBF)
Physical hazards (noise, temperature, lighting, wet floors, outdoors, sharps) (more than ordinary office environment)
Equipment/Machinery/Tools
Explosives (pressurized gas)
Electrical Shock/Static
Radiation Alpha, Beta and Gamma (particles such as X-ray, Cat Scan, Gamma Knife, etc)
Radiation Non-Ionizing (Ultraviolet, visible light, infrared and microwaves that causes injuries to tissue or thermal or photochemical means)
Mechanical moving parts/vibrations Note: Safety Officer can assist with identification of job hazards. About Methodist: Nebraska Methodist Health System is made up of four hospitals in Nebraska and southwest Iowa, more than 30 clinic locations, a nursing and allied health college, and a medical supply distributorship and central laundry facility. From the day Methodist Hospital was chartered in 1891, service to our communities has been a top priority. Financial assistance, health education, outreach to our diverse communities and populations, and other community benefit activities have always been central to our mission. Nebraska Methodist Health System is an Affirmative Action/Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other classification protected by Federal, state or local law.
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