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Director of Em Marketing And Communications
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- The position serves as an area expert regarding trends and developments in marketing & communications within the field of Enrollment Management, including prospective student outreach and engagement, all aspects of the Admissions funnel, and Financial Aid and Scholarships.
- The Director of Marketing and Communications leads efforts to use effective and appropriate pathways to communicate with UC San Diego's target audiences using traditional media, emerging technology, and existing web/multimedia/online channels.
- The Director of EM Marketing and Communications leads and oversees a comprehensive marketing program encompassing the targeted outreach of all of the functional units of Enrollment Management (including Cal-SOAP, Office of Undergraduate Admissions, Financial Aid and Scholarships Office, the Registrar, and Student Outreach Council) in coordination with University Communications colleagues, and in sync with campus brand, marketing, and communications initiatives.
- They directly supervise an Assistant Director and Social Media Strategist, and indirectly supervise a Graphic Design / Media Specialist and Web Marketing Specialist, as well as two to four part-time student employees.
- The creation and execution of a strategic, goal-based, data-driven enrollment management marketing/communications plan to promote brand identity domestically and internationally and to help drive global awareness of the UC San Diego undergraduate experience.
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