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Director, Digital & Performance Marketing
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Full-time
- As a certified B Corporation™, WeTransfer supports issues such as climate change by maintaining a climate-neutral status and aiming to reduce its carbon footprint by 30% by 2025.
- WeTransfer is looking for a Director, Digital & Performance Marketing to support the VP, Growth and Performance and partner with our agency of record to design and execute the paid media & digital marketing strategy, a core component of our user acquisition program.
- This person will be responsible for oversight and providing strategic advice on the allocation of a ~$10M budget for a full-funnel media program in addition to creating a best-in-class digital marketing strategy.
- This includes growing and optimizing our paid channel mix; Paid Search, Paid Social, Programmatic and Affiliates and utilizing first party data to support aggressive growth goals, while also looking for ways to optimize key metrics such as CAC to LTV ratio.
- This also includes owning our Wallpaper strategy, which serves as a digital billboard to drive awareness, consideration, and conversion driving to key product marketing & campaign landing pages.
Expired 8 days agoInactive Job
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