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Digital Content Specialist - Remote
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- The Digital Content Specialist applies digital marketing and content writing knowledge and expertise to support website and digital content marketing initiatives across
- The Digital Content Specialist will work closely with the Digital Content Strategy, Operations and Content Marketing teams and collaborate with multiple business units, owners and key stakeholders to develop, repurpose, inventory and enhance content across HCA's 1,000 consumer-facing facility and clinic websites.
- Digital content includes, but is not limited to, information specific to medical conditions and/or treatment, health- and wellness-related material, marketing copy, video and graphics/visuals.
- Assist in deploying an enterprise digital content strategy that supports website and content consolidation, improves overall SEO health and authority and furthers HCA's commitment to delivering patient-centered experiences online
- Partner with SEO specialists to incorporate targeted keywords to improve user engagement, search engine ranking and content authority
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