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Chief Content Officer
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- The primary objective of the Chief Content Officer (CCO) is to ensure the production, coordination, consistent quality, and value of content as a competitive edge for the brands we represent and our agency.
- The CCO serves a critical role within the senior management team.
- The CCO’s primary responsibility is to determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.
- Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics
- Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO) and audits, customer journey maps, SEO strategies, and competitive audits
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