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Create and implement effective strategic marketing engagement plans for a key set of accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
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Proactively monitor engagement to create and implement strategic marketing strategies and communication plans for a key set of accounts designed to drive awareness and registration or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
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This person, in partnership with the Client Relations team will analyze engagement and usage of services to lift utilization of Bright Horizons services while aligning with our clients’ communication channels.
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You will develop and deploy highly engaging strategic marketing plans with the goal of increasing client employee awareness of and engagement with their Bright Horizons benefits programs.
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The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education.
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You will be responsible for defining, developing, and implementing integrated marketing programs that generate measurable interest in Bright Horizons services spanning all lines of business for our most important clients.
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Understand key client priorities, themes, and channels and act as a benefit communications expert to provide guidance and recommendations for driving awareness and engagement of Bright Horizons benefits.
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Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred. The Director of Client Engagement Marketing allows you to leverage your expertise in marketing strategy and client growth.
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Meet with clients to understand their key priorities, themes and channels and act as a benefit communications expert to provide guidance and recommendations of driving awareness and engagement of Bright Horizons benefits.
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Report on and analyze marketing performance for all Client Engagement activities including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities.
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Develop positive ongoing relationships with Client Relations (account management) teams and support organizations. Collect and deliver feedback from clients to refine, and execute client and employee campaigns, journeys, and other programs that help to further increase client employee registrations and enrollment of services.
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Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more. Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.
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The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization.
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Lead with HEART, Bright Horizons core set of values. Reporting to the Director, Client Engagement, the Manager, Client Marketing (CMM) plays a critical role in leading engagement for a defined portfolio of client accounts across all lines of business.
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Collect and deliver feedback from clients to allow Client Engagement Programs to define, refine, and execute client and employee campaigns, journeys and other programs that help to further increase client employee registrations and enrollment of services.
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