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Financial analysis and tracking capital spend to provide justification and confirm that capital projects meet or exceed ROI. Strategic planning - Provide recommendations regarding process improvements, automation, design for manufacturability, and new product/process development.
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Establish metrics defining campaign performance; modifies campaign based on ROI analysis. ESSENTIAL FUNCTIONS:Engage with product line managers, product marketing, industry associations and customer groups to understand the key macro, commercial and latent drivers of purchase decisions.
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Responsibility to manage facility-related capital projects, including project definition, scope, cost & ROI analysis, scheduling, layout, construction/installation supervision, punch list, and controlling and reporting activities.
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Evaluate investment opportunities and capital projects, conducting cost-benefit analysis and ROI assessments. Proficiency in M3 hotel accounting software preferred. Minimum of five (5) years of related progressive experience in hotel Accounting or related.
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Maintain a lead tracking report and understand the importance of Return on Investment (ROI) for marketing efforts. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes.
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Monitor and analyze marketing campaign performance, utilizing metrics and analytics to optimize strategies and maximize ROI. Create and execute integrated marketing campaigns, including digital, print, social media, and experiential marketing, to effectively reach target audiences.
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