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PPC / Paid Media Expectations: We expect you to have a strong grasp of running successful paid media campaigns across the main platforms (Google Ads, Microsoft Ads, LinkedIn, X [Twitter], Meta), some experience with account-based marketing strategies (ABM) or platforms (Demandbase / 6Sense), and ideally the CRM chops (Hubspot, Marketo) to cover the entire B2B marketing funnel.
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Campaigns will include digital marketing (website, SEO/SEM, social media), email nurture, ABM strategies, events, webinars and custom content creation, along with data-driven analysis and recommendations with key performance indicators.
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Craft strategic product marketing and Account-Based Marketing (ABM) campaigns that bolster brand affinity, increase product consideration and conversion, and foster customer loyalty and advocacy.
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Contribute to the optimization of targeted account selection and ABM practices, providing insights to improve account-based marketing strategies. 3-4 years of experience in B2B marketing, marketing analytics, marketing ops analytics, or related fields.
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Set up and manage the RevOps framework and systems in HubSpot, to run and iterate on ABM campaigns. Set up and manage the RevOps framework and systems in HubSpot, to run and iterate on ABM campaigns.
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Experience executing on ABM go to market strategy is a plus. Experience with a variety of marketing automation, sales, and CRM tools; Hubspot, Salesforce, Marketo, Google Analytics, Outreach, Zoominfo, Mailchimp, or similar tools.
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With a strong background in sales enablement, account-based marketing (ABM), and content creation, you will enhance our brand's reach, engage our target audience, and drive sales performance. Strategy and Execution: Develop and implement comprehensive marketing strategies that align with the companys objectives, with a strong emphasis on enablement, ABM, and content creation.
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Position Type: Full Time, Contract to Possible Hire Duration: 6 Months Location: Remote We are seeking a Growth Marketing Associate to support the tactical execution of multi-channel B2B marketing campaigns that capture andcreate demand, drive buyer engagement, and accelerate pipeline, utilizing a combination of content, virtual webinars, email, ABM, and other channels, with a focus on reporting and data-driven optimization.
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Capturing, consolidating and reporting on marketing data streams from websites, CMSs, marketing automation tools, sales automation tools, ABM tools, buyer intent scoring tools and chatbots. Experience Capturing, Consolidating and Reporting on Marketing Data Streams from a Variety of Systemsincluding websites, CMSs, marketing automation tools, sales automation tools, ABM tools, buyer intent scoring tools and chatbots.
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Build scalable ABM programs that can be executed at regional levels by Field Marketing. Contribute to the development of a global ABM strategy, processes, and playbooks. Collaborate closely with Sales to implement ABM strategies, develop comprehensive account profiles, and enrich account insights.
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Work with marketing to develop messaging for multiple campaign types (demand creation, demand generation, ABM) We offer our team a comprehensive benefits package including equity, healthcare reimbursement, 401k, paid parental leave, unlimited PTO, an end-of-year company shutdown period, quarterly wellness days, work from home reimbursement, and an annual wellness stipend.
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