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In this position, you'll be responsible for owning the performance creative process for the Paid Marketing team at Made In. You will work with channel owners and our current creative analytics systems to discern patterns in performance marketing creative, come up with tests and theories, and then set out a creative strategy and testing roadmap.
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We're hiring a Director of Integrated Campaigns to lead our growing campaigns team and own the integrated marketing strategy of our global business-across D2C and B2B. As a key leader on our team you will craft and orchestrate a demand-generating integrated campaign strategy that aligns with Udemy's objectives.
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Our focus is on influencing buyer behavior and driving sales through shopper marketing, experiential marketing, in-store event services and more. Partner with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/shopper insights that drive purchase behavior change.
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6+ years of paid advertising strategy, product marketing and/or content/thought leadership strategy. You will be empowered to drive a significant operation—working cross-functionally with senior stakeholders across the organization including others in GTM Strategy, Regional Marketing, Product Marketing, Paid Performance, Sales & CS, and Operations.
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Responsibilities include conducting keyword research, analyzing campaign performance, optimizing ad spend and ensuring localization is part of our marketing strategy. Communicate campaign results and insights with the marketing team and participate in strategy meetings to refine and improve paid media campaigns.
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Collaborate closely with the brand content marketing, SEO, CRO, and website teams to align paid media strategies with overall marketing objectives, ensuring seamless integration of ad campaigns, budgets, and landing pages for maximum effectiveness across different regions and audience segments.
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Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans.
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Extensive knowledge of MBA level job search skills and recruiting of processes for technology, financial services, or consulting industries in a core function (e.g., recruiting/sourcing, finance, strategy, product management/marketing, operations.
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Natural understanding of current global marketing and the ability to integrate diverse, inclusive multicultural thinking into all media strategy and planning. Our portfolio includes Media Strategy & Buying for Shiner Beers, Promised Land Dairy, LALA, and NatureSweet, where we inform great storytelling through innovative media channels.
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You will train and mentor, implement a corporate marketing strategy, and coordinate efforts between inside Sales Reps, RMs, BDMs, and Marketing teams and ensure successful execution of pull through strategies, marketing campaigns, customer and physician loyalty programs, and sampling programs.
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Your journey will be bolstered by our Chief Marketing Officer, Business Practice Lead (BPL), and other Senior Project Managers, who have a solid track record of securing and delivering TxDOT's most innovative and significant projects.
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The Programmatic team collaborates daily with PMG’s media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance.
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Collaborate with various marketing functions (integrated marketing, product marketing, brand, design, and customer support), as well as other departments (content, strategy, and product) to enhance user experiences and improve marketing reach and efficiency.
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Experience in e-commerce or travel SEO, copywriting, content strategy development or link building. As our Senior SEO Specialist, you will be a key individual contributor executing on our SEO content strategies that drive high quality Consumer engagement while working in close partnership with the Head of SEO, Engineering, Product, Analytics and Marketing Tech teams.
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Requirements: Bachelor's degree in Marketing or a related field 5-7 years of experience in content strategy or a related field Superb writing and editing skills with a data-driven and highly analytical view Proven experience on various social media platforms Creative ideas and superb communication skills Extreme attention to detail Powered by JazzHR.
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marketing strategy jobs in Austin, TX
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