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This includes growing and optimizing our paid channel mix; Paid Search, Paid Social, Programmatic and Affiliates and utilizing first party data to support aggressive growth goals, while also looking for ways to optimize key metrics such as CAC to LTV ratio.
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We’re looking for a Senior Media Analyst who is data-driven, marketing-minded, and knows the paid search and media landscape. As a Senior Media Analyst, you’ll dig into data and find actionable insights that improve campaign performance while working with a global team to execute enhancements and measure results.
$105,000 - $125,000 a yearFull-timeExpandUpdated Today - UpvoteDownvoteShare Job
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You will lead keyword strategy development, competitive research, campaign setup and management, and reporting of search media buys. GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.
$100,000 - $230,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Experience targeting persona and journey mapping, CRM & data strategies, content management, marketing automation, account-based marketing, end-to-end campaign management, and market research.
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The ideal candidate will be just as comfortable diving into campaign results with their operational partners as they are presenting customer insights trends and strategic marketing plans to CMO’s and Chief Sales Officers.
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Lead the development and implementation of comprehensive dashboards using tools such as Looker, Data Studio, or other relevant platforms to visualize campaign performance, track KPIs, and facilitate data-driven decision-making.
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Ability to analyze digital marketing campaign performance data and recommend campaign optimizations. The ability to craft data visualizations such as charts and graphs and understand their contextual significance in a media campaign environment.
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We are looking for a Sr. Global Campaigns Manager that can develop and execute demand generation campaigns for our ICP. The person in this role has experience in multiple marketing channels, excels in project management, and is adept at transforming creative campaign concepts into reality, driven by data insights.
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Experience with digital data from ad serving platforms (e.g. Google Campaign Manager, Other adservers), campaign planning tools (e.g. Prisma, Lumina, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin.
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Dive deep into analytics data to uncover insights that form the bedrock of your campaign strategies, allowing you to finely tune your approach for maximum impact. As a Paid Search Strategist, you will play a pivotal role in shaping and executing innovative and impactful digital media strategies for our clients and partners.
$85,000 - $100,000 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy. 5+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus.
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Strong knowledge with the following: Google AdWords, Analytics, Tag Manager, Data Studio, and Search Console, as well as Website optimization and personalization tools (e.g. Hotjar, Google Optimize, Unbounce), Webflow and SEO tools (SEMRush or similar.
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Monitor campaign performance and analyze data to provide actionable insights and recommendations to PPC team and Client Service team Develop and implement testing strategies to improve campaign performance and ROI. Lead bi-weekly reviews to help clients better understand their ad performance.
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Data Analysis: Regularly analyze and report on campaign performance using Google Analytics, Google Ads, YouTube Analytics, LinkedIn Marketing Solutions and other tools, making data-driven decisions to optimize future campaigns.
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And, you will monitor and analyze in-flight and post campaign performance to make data-driven budget adjustments. Comfortable with strategy and campaign design including media strategy, tactical plans, audience targeting, channel investment strategy, channel mix, customer journey mapping and measurement / reporting.
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search data campaign jobs in New York, NY
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