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Job DescriptionThe Paid Digital Marketing Specialist, is responsible for driving paid search (a/k/a PPC, search engine marketing, SEM) and paid media strategy and tactical execution and will directly manage the execution of search engine marketing and targeted paid social media marketing initiatives in collaboration with the Director of Digital Marketing and a dedicated agency to achieve strategic objectives.
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Deep experience with digital media planning, including programmatic, SEM, and PPC advertising (your experience must be direct and in an agency setting not that you have hired an agency to do this work.
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Working knowledge of failure analysis techniques such as optical microscopy, SEM, CSAM, X-ray, cross-sectioning, and EDX. Working knowledge of failure analysis techniques such as optical microscopy, SEM, CSAM, X-ray, cross-sectioning, and EDX.
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Experience with digital marketing tools such as a DXP (ideally Acquia) including CMS, DAM, Personalization, Google Analytics, CDP, and SEO/SEM and customer onboarding tools (ideally Pendo) preferred, but not required.
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An organized professional with a broad skill set in digital marketing, including PPC, SEM, and advertising on Facebook, Instagram, TikTok and Google. An organized professional with a broad skill set in digital marketing, including PPC, SEM, and advertising on Facebook, Instagram, TikTok and Google.
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Proficient in Google Analytics, Google Ads, paid social advertising platforms, SEM Rush, and other relevant performance marketing technologies. We have offices in Clearwater, FL (near Tampa), Fort Lauderdale, FL, Knoxville TN, and Mission Viejo, CA (an hour outside LA), plus a few fully remote team members across the US.
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Strong understanding of digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing. Strong understanding of digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing.
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5+ years of B-to-B digital/inbound marketing including web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing, and content syndication.
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Responsible for creation, development and execution of all SEM, SEO, affiliate, re-messaging and new acquisition and retention programs to drive awareness, engagement and conversion. The ideal candidate is located in Dallas, Texas and has experience with TikTok, Meta, and/or Google paid ads.
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Industry Knowledge: Excellent understanding of market research methods, data analysis, SEO/SEM, and marketing best practices in the healthcare industry. Your expertise in SEO/SEM strategies and proactive crisis communication planning will contribute to maintaining a positive brand image during potential challenges.
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They are industry experts in developing custom, multimedia campaigns that include all types of digital marketing strategies including programmatic audio, video and display programs, custom social media marketing strategies, content marketing and SEM and so much more.
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Hands-on experience with all media channels (Programmatic | SEM | Search | Social) and integrated media planning •Vast knowledge in digital and social platform capabilities •Strong analytical skills and experience generating paid media reports with actionable insights and evidence-based recommendations.
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Plan, execute, and continually optimize multi-channel digital campaigns, including SEO, SEM, Social Media, and Content Marketing. In-depth knowledge of SEO, SEM, social media, and other digital marketing channels.
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Develop and execute performance marketing strategies aligned with business goals, leveraging digital channels such as PPC, SEO, SEM, and social media. Experience developing and executing performance marketing strategies aligned with business goals, leveraging digital channels such as PPC, SEO, SEM, and social media.
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Manage US Search Engine Marketing (SEM) activities, including Google AdWords, Bing Ads and Social Media Advertising channels and its corresponding budget as part of our growing digital marketing team.
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sem job in Raleigh, NC
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