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Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues. As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC.
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Deep experience and knowledge of interpreting diverse data sets e.g., earned media, native social analytics, paid social media campaigns, Google Analytics, Adobe Analytics, search trends, etc.
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The Paid Search Media Buyer is a key member of the Health Media Hub team and will directly support the Health Media Hub team with Paid Search media buying, analysis, optimization, and management of tactical paid search media plans for healthcare client accounts.
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2+ year of Paid Search account management experience. Be the voice of the customer: Provide meaningful and structured customer feedback to the Teikametrics product, data science, and development teams in order to drive automation of critical value-additive components of campaign optimization and reporting.
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Oversee the planning and execution of paid search campaigns, including keyword research, ad creation, bid management, and optimization, utilizing data-driven insights to maximize campaign performance.
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Guiding the sourcing of data across channels (earned media, paid, social, search, web), curating data on marketplace trends and from client-owned data through creation of methodology / project briefing documents.
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Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaigns Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the worlds leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
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Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.
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Strong understanding of cross-channel integration with expertise in Paid Search, Display Media, Paid Social, SEO, and Affiliate marketing. Monitor and evaluate campaign performance metrics, providing insightful analysis and recommendations for optimization based on data-driven insights.
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Revenue-Driven Demand/ Lead Generation : As a player/coach, develop and execute multi-channel lead generation campaigns, such as digital marketing (paid search and SEO), events, and webinars.
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Experience with search-engine optimization (SEO) strategy and application to content development. Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process. Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
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You have a solid understanding of paid search media research and how to leverage data. Additionally, you will play a key role in providing and presenting data to Health Media team members and internal departments to ensure strategic direction and goals are achieved and reflected in tactical Paid Search channel plan recommendations.
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Solid quantitative and research skills, and proven data interpretation capability. Bid strategy optimization and testing. Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported.
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Design reporting methods, concentrated on data visualization, to develop insights into brand performance that are not readily evident through creative and strategic thinking. Strong quantitative skills, a passion for data analysis and familiarity with SQL and Excel.
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search data paid optimization jobs in Boston, MA
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