Demand Generation Marketing Manager

DescriptionCollabrios delivers purpose-built software solutions that unify the entire care journey. With decades of expertise in Programs of All-Inclusive Care for the Elderly (PACE) and deep industry knowledge, we empower care providers to streamline operations and deliver exceptional care to aging adults. Our integrated SaaS platform includes Electronic Medical Records (EMR), Third-Party Administrator (TPA) financial services, and care coordination solutions, helping PACE programs optimize workflows, ensure compliance, and enhance overall operations.We partner with PACE, government agencies, and community-based organizations to advance care delivery and improve outcomes for the communities they serve.Job OverviewThe Demand Generation Marketing Manager at Collabrios Health will be a strategic and hands-on marketer responsible for designing, executing, and optimizing integrated marketing programs that attract, nurture, and convert high-quality leads—fueling pipeline growth and revenue acceleration.The ideal candidate combines a data-driven mindset with creative agility—someone who can drive measurable impact while ensuring strong collaboration and flawless execution across campaigns, events, and processes. In addition to leading campaigns, this individual will oversee marketing operations, events, and resources to ensure efficiency, alignment, and scalability across the organization.Key ResponsibilitiesDemand Generation Develop and execute a comprehensive, multi-channel demand generation strategy to drive qualified leads, pipeline growth, and measurable revenue impact.Leverage digital channels including SEO, SEM, paid social, content syndication, webinars, and email marketing to reach and engage target audiences.Build programs that support awareness, engagement, and conversion across the entire customer journey.Marketing Operations & AutomationOversee marketing automation and CRM integration (HubSpot and Salesforce) to ensure data accuracy, lead flow alignment, and performance visibility.Partner with Sales Operations to optimize lead scoring, routing, and reporting for maximum conversion efficiency.Continuously refine processes and technology to enhance speed, visibility, and impact across campaigns.Campaign ManagementPlan, execute, and optimize integrated campaigns that align with strategic initiatives, product launches, and sales goals.Use analytics to test, measure, and refine campaign performance—driving continuous improvement in ROI.Ensure brand and messaging consistency across all campaign touchpoints.Event Strategy & ExecutionLead the planning, execution, and measurement of industry events, conferences, and webinars—ensuring alignment with Collabrios’ growth and brand objectives.Partner cross-functionally to maximize event ROI, from pre-event promotion through post-event lead nurturing and follow-up.Establish event frameworks and metrics to ensure repeatability and efficiency across all in-person and virtual engagements.Sales & Marketing AlignmentServe as the strategic bridge between Marketing and Sales to ensure alignment on lead quality, campaign performance, and pipeline contribution.Develop field marketing initiatives and sales enablement programs that strengthen brand presence and accelerate deal velocity.Analytics & ReportingEstablish clear KPIs and dashboards to track performance across campaigns, events, and demand generation programs.Translate complex data into actionable insights that guide strategy and budget allocation.RequirementsWhat You BringBachelor’s degree in Marketing, Business, Communications, or a related field7+ years of experience in B2B SaaS marketing, with 3+ years in a leadership or management roleProven success developing and executing data-driven demand generation strategies that deliver measurable pipeline and revenue growthExpertise with marketing automation platforms such as HubSpotStrong analytical skills and the ability to translate performance metrics into strategic actionsDemonstrated success partnering with Sales in a field marketing or demand generation capacityBonus Points If You HaveExperience with HubSpot, Salesforce, Microsoft, or CanvaExperience managing budgets, third-party vendors, or external partnershipsFamiliarity with marketing or selling in the healthcare industryBackground working within small, agile, and high-performing marketing teamsPrior experience in a startup, growth-stage, or PE-backed companyInterest in building marketing processes and teams from the ground upWhat We OfferAt Collabrios Health, we’re committed to fostering a workplace that supports your well-being, growth, and ability to make a meaningful impact. Here’s what you can expect when you join our team:A connected, virtual-first culture with a collaborative, mission-driven teamCompetitive health benefits, including medical, dental, and vision coverage401(k) with company contributionFlexible paid time off (PTO), plus 72 hours of sick timeFlexibility and trust—we empower our team to manage their schedules and work in ways that support their livesOpportunities for learning, mentorship, and professional developmentA values-driven environment where diverse perspectives are welcomed and purpose guides our workWe’re committed to building a diverse and inclusive workplace.Collabrios is an equal opportunity employer. We welcome candidates from all backgrounds, identities, and experiences. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway. You may be the right candidate for this or other roles.