Marketing Communications Specialist

Position Summary The Marketing Communications Specialist is responsible for developing and executing communication strategies and marketing campaigns that enhance the credit union's brand, engage members, and promote our products and services. This role requires creativity, strong written and verbal communication skills, and the ability to work collaboratively with internal and external associates and partners. Key Responsibilities:Content Creation: Develop, write, and edit content for various marketing materials including newsletters, brochures, social media posts, website updates, and email campaigns.Campaign Management: Plan and execute marketing campaigns that promote credit union products and services. Monitor and report on campaign performance.Digital Marketing: Manage and optimize online marketing efforts, including email marketing, social media, and website content, to increase engagement and member acquisition.Brand Management: Ensure all marketing materials and communications align with the credit union's brand guidelines and maintain a consistent voice and message.Event Coordination: Assist in planning and executing member events, such as annual meetings, workshops, and community outreach programs.Market Research: Conduct market research to identify trends, member needs, and competitive landscape. Use insights to inform marketing strategies and campaigns.Collaboration: Work closely with other departments, such as Member Services, Lending, and IT, to support marketing initiatives and ensure cohesive communication across the organization.Vendor Management: Coordinate with external vendors and agencies for printing, media placements, and other marketing services.Analytics: Track and analyze the performance of marketing campaigns and communications. Provide regular reports and recommendations for improvement.    Qualifications:Bachelor’s degree in marketing, Communications, Journalism, or a related field.2+ years of experience in marketing, communications, or a related role, preferably within the financial services industry.Excellent written and verbal communication skills, with a strong attention to detail.Proficiency in digital marketing tools and platforms, such as social media management tools, email marketing software, and content management systems.Experience with graphic design software (e.g., Adobe Creative Suite) and basic design skills.Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.Ability to work independently as well as collaboratively in a team environment.Knowledge of the credit union industry and financial services is a plus.Desired Attributes: Creative thinker with a proactive approach to problem-solving.Strong analytical skills and the ability to interpret data to make informed decisions.Customer-focused mindset with the ability to understand and address member needs.Detail-oriented with a commitment to producing high-quality work.Adaptable and open to feedback, with a willingness to learn and grow in the role. NOTE: Job descriptions are not intended, and should not be construed to be exhaustive lists of all responsibilities, skills, effort, or working conditions associated with a job. They are intended to be accurate reflections of those principal job elements essential for making fair pay decisions about jobs.