{"schemaVersion":"jobsearcher.job.v1","id":"fe4f9b2d1fef4f1a02451b4e","url":"https://jobsearcher.com/jobs/fe4f9b2d1fef4f1a02451b4e","canonicalUrl":"https://jobsearcher.com/jobs/fe4f9b2d1fef4f1a02451b4e","title":"Demand Gen Manager","description":"Company Overview: SkillCycle is a high growth HR tech startup dedicated to building the future of intelligent company performance. We are a dynamic team, where forward-thinking meets a bias towards innovation, all while staying laser-focused on solving the most challenging problems in employee performance and development for our customers.Job Description: The Demand Generation Manager will be responsible for developing and executing campaigns that leverage our content engine to drive awareness, engagement, and conversion. This role requires a high degree of B2B marketing channel acumen, the ability to coordinate content distribution effectively, and a deep understanding of digital marketing, lead generation, and analytics. The ideal candidate will have a proven track record of creating and managing successful demand generation campaigns that result in measurable revenue growth.Key Responsibilities:Campaign Development and Execution:Develop and execute multi-channel demand generation campaigns to drive lead acquisition, nurture prospects, and generate pipelineUtilize a mix of digital marketing tactics including email marketing, paid advertising, content marketing, social media, and SEO to reach target audiencesLead Management:Work closely with the sales team to define lead qualification criteria and ensure a seamless handoff of marketing-qualified leads (MQLs) to salesImplement lead nurturing strategies to engage and move prospects through the funnelContent Creation and Optimization:Collaborate with the content team to create compelling content that supports demand generation efforts, including landing pages, emails, whitepapers, webinars, and case studiesOptimize content for search engines and user engagementData Analysis and Reporting:Monitor and analyze campaign performance using analytics tools such as Google Analytics, HubSpot, and SalesforceProvide regular reports on campaign performance, ROI, and key metrics, and make data-driven recommendations for improvementMarketing Automation:Manage marketing automation platforms to design, execute, and optimize campaignsCreate and maintain automated workflows, email sequences, and lead scoring modelsEvent Marketing:Support the planning and execution of webinars, virtual events, and trade shows to drive demand and generate leadsDevelop promotional strategies and materials to maximize event attendance and engagementCollaboration and Communication:Work closely with cross-functional teams including sales, product marketing, and customer success to ensure alignment on goals and strategiesCommunicate campaign plans, progress, and results to stakeholdersQualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field3+ years of experience in demand generation, digital marketing, or a related role, preferably in a B2B software or technology environmentProven track record of developing and executing successful demand generation campaignsProficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)Strong understanding of digital marketing channels, tactics, and best practicesExcellent analytical skills and experience with data analysis and reportingStrong project management skills and the ability to manage multiple projects simultaneouslyCreative thinker with the ability to generate innovative ideas and solutionsExcellent communication and collaboration skillsPowered by JazzHRdbXKNpOWKJ","company":"Skillcycle","rawCompany":"skillcycle","city":"North Bend","state":"OR","isRemote":false,"isActive":false,"createdAt":"2026-04-12T16:04:42.264Z","occupations":[{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"},{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"}],"industries":[{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"},{"code":"541613","title":"Marketing Consulting Services","slug":"marketing-consulting-services"},{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Demand Gen Manager","description":"Company Overview: SkillCycle is a high growth HR tech startup dedicated to building the future of intelligent company performance. We are a dynamic team, where forward-thinking meets a bias towards innovation, all while staying laser-focused on solving the most challenging problems in employee performance and development for our customers.Job Description: The Demand Generation Manager will be responsible for developing and executing campaigns that leverage our content engine to drive awareness, engagement, and conversion. This role requires a high degree of B2B marketing channel acumen, the ability to coordinate content distribution effectively, and a deep understanding of digital marketing, lead generation, and analytics. The ideal candidate will have a proven track record of creating and managing successful demand generation campaigns that result in measurable revenue growth.Key Responsibilities:Campaign Development and Execution:Develop and execute multi-channel demand generation campaigns to drive lead acquisition, nurture prospects, and generate pipelineUtilize a mix of digital marketing tactics including email marketing, paid advertising, content marketing, social media, and SEO to reach target audiencesLead Management:Work closely with the sales team to define lead qualification criteria and ensure a seamless handoff of marketing-qualified leads (MQLs) to salesImplement lead nurturing strategies to engage and move prospects through the funnelContent Creation and Optimization:Collaborate with the content team to create compelling content that supports demand generation efforts, including landing pages, emails, whitepapers, webinars, and case studiesOptimize content for search engines and user engagementData Analysis and Reporting:Monitor and analyze campaign performance using analytics tools such as Google Analytics, HubSpot, and SalesforceProvide regular reports on campaign performance, ROI, and key metrics, and make data-driven recommendations for improvementMarketing Automation:Manage marketing automation platforms to design, execute, and optimize campaignsCreate and maintain automated workflows, email sequences, and lead scoring modelsEvent Marketing:Support the planning and execution of webinars, virtual events, and trade shows to drive demand and generate leadsDevelop promotional strategies and materials to maximize event attendance and engagementCollaboration and Communication:Work closely with cross-functional teams including sales, product marketing, and customer success to ensure alignment on goals and strategiesCommunicate campaign plans, progress, and results to stakeholdersQualifications:Bachelor’s degree in Marketing, Business, Communications, or a related field3+ years of experience in demand generation, digital marketing, or a related role, preferably in a B2B software or technology environmentProven track record of developing and executing successful demand generation campaignsProficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)Strong understanding of digital marketing channels, tactics, and best practicesExcellent analytical skills and experience with data analysis and reportingStrong project management skills and the ability to manage multiple projects simultaneouslyCreative thinker with the ability to generate innovative ideas and solutionsExcellent communication and collaboration skillsPowered by JazzHRdbXKNpOWKJ","datePosted":"2026-04-12T16:04:42.264Z","dateModified":"2026-04-12T16:04:42.264Z","hiringOrganization":{"@type":"Organization","name":"Skillcycle","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"North Bend","addressRegion":"OR","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"fe4f9b2d1fef4f1a02451b4e"},"url":"https://jobsearcher.com/jobs/fe4f9b2d1fef4f1a02451b4e"}}