Integrated Media Director

About UsWe are Sherry Matthews Group, a national marketing agency dedicated to positive social change. For more than 40 years, we have partnered with government agencies and nonprofits to tackle complex issues—from public health and transportation to environmental conservation and more.The RoleAs the Integrated Media Director, you will be accountable for the strategy, governance, and performance of our paid media across traditional and digital channels. You are both a client-facing leader and an operator—able to set direction, raise standards, and ensure execution is meticulous, measurable, and continuously improving.You will lead an internal media team and external implementation partners across paid social, paid search, programmatic, online video, and OTT/CTV while integrating traditional channels (broadcast, OOH, print, sponsorships) as appropriate to achieve campaign goals. The ideal candidate brings strong omnichannel media leadership with deep digital strength and a track record of translating performance data into decisive action.Key ResponsibilitiesIntegrated Strategy and Client Leadership• Own paid media strategy across traditional and digital channels; define channel roles (awareness, consideration, action) and measurable outcomes.• Lead client media conversations: present strategies, plans, performance narratives, and recommendations in clear, plain language.• Partner with Account and Creative teams to translate objectives into actionable briefs, timelines, and deliverables that support quality and internal review.• Support new business and proposals with integrated media approaches, budgets, and measurement frameworks. Execution Governance and Partner Management• Lead external media implementation partners (paid social, paid search, programmatic, video, OTT/CTV): establish expectations, service-level agreements (SLAs), and a cadence that drives action.• Own media stewardship: pacing, budget control, documentation, and escalation when delivery or data is late/incomplete.• Implement decision-focused operating rhythms (weekly priorities, performance/optimization decisions, change logs, issue tracking) that reduce fire drills and uphold quality.• Ensure launch readiness standards are met before campaigns go live (spec QA, trafficking readiness, tracking readiness, approvals). Measurement, Analytics, and Optimization• Define KPIs and measurement approach; ensure consistent definitions and “source of truth” across platforms and reporting.• Direct optimization strategy and testing frameworks (audiences, creative, placements, frequency, landing page alignment) and ensure actions are documented and verified.• Oversee reporting that includes performance trends, insights, what changed (and why), and what will change next; ensure learnings inform future planning.• Maintain brand safety and suitability standards appropriate for public sector work.Tagging, Tracking, and Compliance• Operate a secure tagging model, overseeing tag implementation specifications, deployment, validation, and signoff before launch.• Ensure audit-ready documentation: specs, approvals, change logs, proof of implementation, and reconciliation records.• Coordinate with client IT/web stakeholders as needed to support measurement while maintaining access controls and cybersecurity expectations. Qualifications Required• 10+ years of agency media experience with strong digital media performance leadership.• Proven omnichannel planning capability (digital + traditional) and ability to connect media strategy to real outcomes.• Experience leading and holding external media partners accountable through SLAs, scorecards, and structured operating cadences.• Strong communication and presentation skills; able to translate complex media concepts for diverse stakeholders.• Comfortable operating in regulated or compliance-heavy environments (documentation, transparency, audit readiness). Preferred• Hands-on platform familiarity: Google Ads; Meta; DV360 and/or The Trade Desk; CTV/video buying fundamentals.• Experience with government or public sector campaigns and multicultural/community outreach.• Experience establishing or improving media operations (launch readiness checklists, QA, trafficking discipline, change logs).• Experience working with data aggregation and dashboarding tools (e.g., TapClicks or similar). Perks and CultureSalary based on experience. Flexible paid time off, generous paid vacations, 401(k), and health insurance benefits.