Social Media Coordinator

Social Media CoordinatorMarketing Department | Mid-Level | Full-Time | Abilene, TXThe OpportunityTigé Boats is one of the most iconic names in wake sports and our social media should match thatenergy. We’re looking for a Social Media Coordinator who lives on these platforms, understandswhat makes content stop a scroll, and knows how to build a brand that people genuinely want tofollow.You’re not here to post for the sake of posting. You’re here to grow a community, drive awareness,and make Tigé the brand that wake and surf enthusiasts can’t stop talking about.What You’ll Own1. Own Our Social PresenceYou’re the day-to-day voice of Tigé across all platforms:• Manage and grow Tigé’s presence on Instagram, TikTok, Facebook, and YouTube Shorts• Build and execute a content calendar that keeps our audience engaged year-round• Develop platform-native content. What works on TikTok is not what works on Instagram• Write captions that sound like a human being, not a press release and reflect the energyof the Tigé and ATX brands• Monitor trends and move fast when the moment is right2. Collaborate with the Content TeamSocial doesn’t live in a silo. You will:• Work directly with our videographer to plan and brief social-first video content• Coordinate with the Content Operator to repurpose long-form content for social distribution• Partner with the full marketing team to amplify campaigns and drive conversions• Support product launches, events, and dealer activations with compelling social coverage3. Engage the CommunityOur audience is passionate and you’ll be the one they hear from:• Respond to comments, DMs, and brand mentions in a way that feels authentic to Tigé• Support identifying brand advocates, ambassadors, and user-generated content• Monitor industry activity and flag relevant opportunities or threats4. Report on What MattersGood vibes aren’t a KPI. You will:• Track follower growth, engagement rate, reach, and content performance weekly• Report insights to the marketing team with clear recommendations• Continuously test formats, posting times, and content types to improve results• Use data to double down on what’s working and cut what’s notWhat You Bring• 2–5 years of experience managing social media for a brand (agency or in-house)• A strong portfolio of content you’ve created and grown. Show us the numbers.• Deep native fluency across Instagram, TikTok, Facebook, and YouTube Shorts• Experience with short-form video editing tools (CapCut, Premiere Rush, or similar)• Sharp copywriting instincts. You know the difference between a caption that lands and onethat doesn’t.• Comfort with analytics and reporting using platform-native tools and/or third-partydashboards• Ability to manage multiple campaigns and deadlines without dropping the ball• A genuine passion for the water lifestyle, wake sports, or outdoor/action sports communitiesWhy Tigé BoatsYou'll create content for a brand people are genuinely passionate about. Tigé customers don't just own their boats, they build their lives around them.This isn't a "run this one ad account" role. You'll have real creative ownership and responsibility from the start.You'll be part of a small, tight-knit marketing team that moves fast and tries new thingsWe offer competitive compensation and a full benefits package including health and dental insurance, 401(k), paid vacation and holidays, and year-round employment.If you meet the requirements and want to be part of an extraordinary company, please apply now!