Senior Media Specialist

Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow.With programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all.The Senior Media Specialist brings experience in traditional and local marketing to promote health screenings and clinical studies. In collaboration with our Senior Media Specialist, they will work on non-digital channels that improve our overall reach, improve efficiency and expand into new channels.How You'll Make An ImpactOwn Campaign Activation and OptimizationPlan for media allocated to our health screening programs and clinical studies on traditional / localized media as well as manage relationships with vendorsIdentify new growth channels and execute testingA/B test creative continuously across all channelsWork with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaignsCross-Functional CollaborationWork with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedbackData-Driven Growth & ReportingManage reports and dashboards to track creative and audience performance over time.Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns to increase awareness and educationWork with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutionsOther ResponsibilitiesManage local listings through listing management toolOther ad hoc responsibilities as neededProvide support to public relations efforts and communicationsThe Expertise RequiredYou have 5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare)You can proactively define and recommend strategies to senior leaderYou have a strong understanding and experience with A/B testingYou have excellent communication and project management skillsYou have strong project management skills including planning resources, managing deadlines, and objectives, delivering recommendationsYou are good with numbers, able to calculate performance of campaigns and able gather conclusionsCertifications/Licenses, Education, and ExperienceMinimum Education: Bachelor's degree in Marketing or a similar fieldHow We Work TogetherLocation : Remote within the United States. This role requires 100% of work to be performed in a remote office environment.Travel :This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.Physical demands associated with this position Include : The ability to use keyboards and other computer equipment.The expected salary range for this role is $90,000 - $110,000 USD per year for full time team members.Benefits & Perks (US Full Time Employees)Paid Time Off (PTO) and Company Paid Holidays100% Employer paid medical, dental, and vision insurance plan optionsHealth Savings Account and Flexible Spending AccountsBi-weekly HSA employer contributionCompany paid Short-Term Disability and Long-Term Disability401(k) Retirement Plan, with Company MatchDiversity & InclusionWe work with and serve people from diverse cultures and communities around the world. We are stronger and better when we build a team representing the communities we support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission.We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.Care Access is unable to sponsor work visas at this time.#J-18808-Ljbffr