Field Sales Representative - Value Added Products

At Lakeside Foods and our family of companies, we're committed to providing wholesome foods to enrich people's lives through food. We are a culture that pursues our vision of growth and innovation with passion, confidence, and commitment. We are strongest together - valuing collaborative contribution, transparency and new ideas to enable change and growth. We are committed to an inclusive and respectful environment that promotes a healthy work-life balance, and there's a seat at the table for you.Lakeside Foods is seeking a Field Sales Representative - Value Added Products to drive growth across existing and new accounts while managing broker relationships within an assigned region. This role supports the expansion of the Value Added portfolio across Lakeside and Riverside brands by delivering profitable growth, strengthening customer partnerships, and executing strategic sales initiatives.What You'll GetCompetitive compensation based on experienceAffordable, market‐leading medical, dental, and vision insurance401(k) retirement plan with company matchPaid vacation and personal timePaid professional development opportunitiesAutonomy within a collaborative, high‐performance sales teamLong‐term growth opportunities with a stable, family‐owned companyWhat You'll DoGrow assigned regional distributors, operators, and broker‐managed accountsDeliver assigned annual volume and profit plans, including quarterly forecastsCollaborate with customers and internal stakeholders to plan and prioritize initiativesIdentify and advance opportunities with complex or large customersLead category management initiatives at the customer and regional levelProvide competitive market intelligence to support business development and incremental growthPlan and execute field‐based promotional activities, including food shows, regional meetings, and training eventsExecute customer agreements while anticipating risks and identifying mitigation strategiesConduct quarterly business reviews to strengthen relationships and drive resultsPlan, negotiate, close, and follow up on customer agreements to create mutually beneficial outcomesMaintain clear communication with Sales Operations on customer opportunities and challengesSupport margin performance by assisting with A/R, credit issues, deductions, samples, and pricing mattersManage broker networks for core products and innovation launches as applicableKeep customers informed of supply and pricing trendsMaintain confidentiality of company information and represent Lakeside Foods professionallyPerform other duties as assignedWhat You'll BringEducation & ExperienceBachelor's degree preferred5-10 years of sales experience, preferably in foodservice or food‐related industriesExperience managing regional or national product portfoliosProven success in channel expansion, distributor growth, and strategic account planningSkills & AbilitiesDemonstrated ability to execute an Annual Operating Plan (AOP) at the regional levelStrong experience with foodservice customer relationships and broker managementAbility to sell across multiple product categoriesStrong forecasting, budgeting, and analytical capabilitiesExperience using CRM platforms, Power BI, and Microsoft Office (Outlook, Word, Excel, PowerPoint)Strong negotiation, communication, and conflict‐resolution skillsAbility to collaborate cross‐functionally and influence outcomesWhy Lakeside FoodsFounded in 1887, Lakeside Foods is a family‐owned company with a long tradition of quality, integrity, and customer partnership. We invest in our people and provide opportunities to grow while making a meaningful impact across our brands and customers.Lakeside Foods and our family of companies welcomes people of all backgrounds and the varied ideas they bring to the workplace. Being an equal opportunity and affirmative action employer is part of our heritage and culture. We recruit, hire and promote employees based on qualifications and merit, without regard to race, religion, age, gender, disability, marital or veteran status. Lakeside Foods participates in E-Verify.Equal Opportunity Employer, including Veterans and Individuals with DisabilitiesNearest Major Market: Green BayNearest Secondary Market: Appleton