Principal ABM Strategist

A company is looking for a Principal ABM Strategist. Key Responsibilities Design and execute personalized ABM programs for high-priority accounts Develop and operationalize tiered ABM programs targeting key segments Define the ABM strategy, operating model, and measurement framework for long-term success Required Qualifications 5+ years of B2B marketing experience, with at least 3 years in ABM program management Experience in building ABM programs from scratch Fluency in the ABM tech landscape with hands-on experience in enterprise ABM platforms Strong understanding of intent data and digital advertising tactics Analytical skills to define measurement frameworks and derive strategic insights