VP, Strategic Partnerships – Home Care

Build the Next Growth Engine in Private Duty CareLocation: Remote (East Coast REQUIRED) + EXTENSIVE Travel to MD, DC, DE and VAReports to: SVP of SalesAbout The CompanyCare Advantage, Inc. is a Richmond, Virginia–based, private equity–backed home healthcare platform founded in 1988 and now one of the largest providers of in-home care in the Mid-Atlantic and Southeast, employing thousands of caregivers and operating 40+ locations.The company delivers a full range of services-from personal care and companion support to skilled nursing-across Medicaid, private pay, and insurance-driven channels, with a strong focus on high-growth private duty care. It operates a multi-brand "family of companies" model, with core subsidiaries including Care Advantage, Capital City Nurses, Coastal Home Care, Silver Lining, Young's Home Care, and Attentive Angels.The Opportunity (Why This Role Exists)Care Advantage is at a pivotal inflection point.We are already one of the largest home-based care providers in the Mid-Atlantic and Southeast-but our biggest growth lever is still underdevelopedPrivate Duty (PD) revenue from non-traditional channelsThis role was created to capture that opportunity at scale.You will be the architect and driver behind a new, enterprise-wide partnership strategy, unlocking millions in revenue through:Long-Term Care Insurance (LTCi)Veterans Affairs (VA) and Veterans networksEmerging channels like workers' comp, PACE, and employer-sponsored eldercareThis is a high visibility build role with direct executive access and measurable revenue ownership.What Makes This Role DifferentMost "partnership" roles manage relationships.This OneCreates entirely new revenue channelsTurns partnerships into billable patient care hoursOperates with full accountability to growth targetsBuilds infrastructure (pipeline, partnerships, process) from scratchYou won't inherit a book of business. You will create it. Scale it. Own it.Your Mission Build Strategic Revenue ChannelsOwn The Full Lifecycle-from Identification To Revenue RealizationLTC Insurance (LTCi)Establish preferred-provider agreements with top carriersCreate sustainable referral pipelines from claims activationAlign billing, intake, and ops to seamlessly convert LTCi demand into care deliveryVA & Veteran EcosystemExpand Care Advantage's footprint in the VA Community Care Network Build relationships across: VA Medical Centers (VAMCs)Veterans Service Organizations (DAV, VFW, American Legion)Veteran nonprofits and state agenciesDrive referrals tied to Aid & Attendance and CCN programsNon-Traditional Growth ChannelsOpen new pathways through: Workers' compensation payorsAuto liability insurersPACE programsHospital discharge networksEmployer-sponsored caregiver benefitsDevelop high-trust referral networks (attorneys, care managers, advisors) Own Pipeline → Revenue ConversionBuild a disciplined, CRM-driven pipeline with clear stage gatesForecast revenue and track performance against targetsDrive real outcomes: New client startsBilled PD hoursLong-term partner value Act as a Market LeaderYou are the external face of Care Advantage at the highest levels:Represent the company in enterprise, carrier, and government conversationsBuild executive-level credibility across stakeholdersPosition Care Advantage as the partner of choice in home-based care Align Strategy with ExecutionPartner with operations, intake, finance, and executive leadershipEnsure every referral translates into care delivery and revenueIdentify M&A, white-label, and scale opportunities with leadershipHow You'll Be MeasuredSuccess is not subjective-it's clear, trackable, and tied to growth:Measured on billed hours growth → Year 1: establish baseline + 5% to 10% growth → Year 2: 10% to 15%+ growth Active strategic partnerships → 20+ within first 12 months Carrier agreements (LTCi) → 3–5 signed within year one VA network penetration → Active presence across all service markets in Pipeline discipline → Forecast accuracy within 15% Who You Are (Ideal Profile)You're a Builder + CloserYou've built partnership channels from zero to revenue-producingYou don't just network-you monetize relationshipsYou Thrive in AmbiguityNo playbook? You create oneNo process? You design itNo pipeline? You build itYou Bring Market AccessYou Already Have Meaningful Relationships InLTC insuranceVA / VSO networksSenior care ecosystemPost-acute or home careYou Think Like an OwnerYou're driven by outcomes, not activityYou understand unit economics, margins, and scaleRequired Experience10+ years in business development, partnerships, or channel sales3+ years in senior-level leadership or strategic IC rolesProven track record of driving measurable revenue through partnerships Industry exposure to LTCi, VA programs, or healthcare servicesExecutive presence with ability to influence senior stakeholdersHighly PreferredExperience inside: LTCi carriers or brokerage ecosystemVA or government-funded healthcare programsManaged care or post-acute servicesKnowledge OfHome care workflows and reimbursementPACE, workers' comp, or employer-based benefitsCRM-driven sales management (Salesforce or equivalent)What You GetTrue ownership of a high-growth revenue verticalDirect visibility with the CEO and executive teamAbility to shape enterprise strategy-not just execute itCompetitive executive compensation with strong upside tied to performancePlatform to build something market-defining in home careIdeal Candidate Mindset"I know how to walk into a room with payors, carriers, or government stakeholders and walk out with a deal structure that produces revenue."If that resonates-you'll thrive here.Call to Action (High-Impact Close)If You're Ready ToBuild something from scratchDrive real, measurable revenueOperate at the intersection of strategy, relationships, and executionIf you are a true LEADER, and you get excited about roles like this... 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