Sr. Brand Strategist

OverviewWe are seeking a Senior Brand Strategist to define and evolve brand positioning, messaging, and go-to-market strategy for a rapidly growing technology company. This individual will play a key role in shaping the brand's category narrative, value proposition, and long-term strategic direction while partnering closely with executive leadership, product, marketing, and sales teams.ResponsibilitiesOwn brand positioning, messaging, value proposition, and category strategy.Lead market, customer, and competitive research to inform strategic decision-making.Develop go-to-market strategies for product launches, brand initiatives, and business growth efforts.Partner cross-functionally with product, marketing, sales, and executive leadership to align brand and business objectives.Translate complex business challenges into clear, actionable frameworks and strategic plans.Build and maintain brand standards, ensuring consistency across all customer touchpoints.Present strategic recommendations and insights to senior leadership.Qualifications10+ years of brand strategy experience, preferably within an in-house technology, SaaS, or startup environment.Experience developing brand positioning, GTM strategies, and launch plans from the ground up.Strong background in B2B, B2C, or hybrid business models.Proven ability to conduct market research and transform insights into actionable business strategies.Experience partnering directly with executive leadership and cross-functional teams.Exceptional communication, presentation, and storytelling skills.