Senior Director, Demand Generation

Apply now: Senior Director, Demand Generation, location is Hybrid (Atlanta Metro Area). The start date is ASAP for this permanent position.Job Title: Senior Director, Demand GenerationLocation-Type: Hybrid Onsite in Atlanta Metro Area, GAStart Date Is: ASAPDuration: PermanentCompensation Range: $175,000 - $200,000 base bonus equity eligibleJob Description:The client is seeking a results-driven Senior Director of Demand Generation to lead and scale a full-funnel B2B SaaS demand generation engine focused on pipeline growth, customer expansion, and revenue impact across multiple products and channels.Day-to-Day Responsibilities:Own and scale the full-funnel demand generation strategy across inbound, outbound, digital, events, webinars, and channel marketingDrive measurable pipeline growth and revenue contribution targetsPartner closely with Sales and executive leadership on funnel metrics, attribution, forecasting, and GTM alignmentLead customer marketing and cross-sell initiatives to increase retention and expansion revenueSupport new product launches and multi-product GTM initiativesEvaluate and optimize CAC, ROI, and channel performance across campaignsManage and mentor a growing team of 4-5 marketing professionalsOversee digital marketing efforts including SEO, SEM, GEO, webinars, and paid campaignsBuild scalable processes and reporting frameworks leveraging marketing automation and CRM platformsPresent performance insights and recommendations to executive stakeholdersMinimum Requirements: 10-15 years of professional experience in a B2B SaaS demand generation role3-5 years owning pipeline and revenue generation metrics2-3 years of recent people management experienceProven success driving pipeline growth in high-growth or PE-backed environmentsStrong understanding of MQL, SAL, SQL, CAC, attribution, and revenue funnel optimizationExperience managing digital channels including SEO, SEM, paid advertising, webinars, and channel marketingExpertise with marketing automation and CRM tools such as HubSpot and SalesforceStrong executive communication and stakeholder management skillsExperience building and developing high-performing teamsData-driven mindset with strong focus on ROI and measurable business impactPreferred Qualifications: Fintech or accounting software industry experienceExperience marketing to CFOs, Controllers, or finance/accounting personasExposure to international marketing initiativesExperience supporting product launches or multi-product platformsDesire to grow into a future CMO leadership roleBenefits: Client Health, Vision, and Dental coverageAnnual employee development stipendSabbatical program after 5 years of service401(k) with employer matchingFree gym membership at Atlanta HQParental leave benefitsFertility and adoption assistanceAnnual tutoring stipend for childrenPotential equity participation program