Marketing Assistant

Marketing Assistant: Content & Media Marketing SpecialistRemote | Full-TimeAbout The RoleWe’re a growing physical therapy and wellness clinic looking for someone who can bring our brand to life through high-quality content - and make sure everything behind the scenes runs just as smoothly.Please note: This is not a role for a marketing agency. We are looking for someone to work in-house within our organization.You’ll be responsible for:Producing high-quality video content and reels that stop the scroll and drive engagementManaging and growing our social media and YouTube presenceKeeping our CRM, email campaigns, and workflows organized and running on timeWe care about real engagement, real leads, and clean systems - not vanity metrics.We are also an AI-forward company. We use tools like ChatGPT to improve speed and efficiency - and expect our team to do the same.What You’ll Be Responsible ForContent & Video ProductionEdit high-quality videos (short-form + long-form) for Instagram, Facebook, and YouTubeTurn raw footage into polished, engaging reels that match our brandRepurpose content across platforms strategicallyWrite captions that drive action - using AI as a tool, not a crutchDesign & CreativeCreate clean, professional graphics for:Social mediaEmail campaignsFlyers and in-clinic promotionsMaintain a consistent, elevated brand look and feelSocial Media & YouTube ManagementPlan, schedule, and publish content consistentlyOptimize YouTube content (titles, thumbnails, descriptions)Focus on attracting the right audience, not just growing followersMarketing Systems & ExecutionBuild and manage email campaigns (2 per week)Ensure blogs and emails are published accurately and on timeMaintain and organize CRM (Go High Level or similar)Build and manage workflows and automationsConnect systems using Zapier (or similar tools)Tracking & PerformanceMonitor:Engagement quality (not vanity metrics)YouTube performance (watch time, retention)Email performance (opens, clicks)Lead flow and CRM healthWhat Matters Most in This RoleYou can create high-quality, scroll-stopping video contentYou have a strong eye for clean, professional designYou are organized and reliable - things get done on timeYou understand how content connects to lead generation and growthYou can manage both creative output AND backend systemsYou know how to use AI to enhance your work - not replace your thinkingMust HaveStrong video editing skills (CapCut, Premiere, Final Cut, etc.)Experience creating reels/short-form content that performsGraphic design experience (Canva or similar)Social media management experience (Instagram + Facebook)Experience with a CRM (Go High Level or similar)Experience building or managing email campaigns + workflowsFamiliarity with automation tools (Zapier or similar)Strong written EnglishNice to HaveYouTube growth experienceExperience in health, wellness, or service-based businessesExperience managing content tied to lead generation funnelsWho This Is a Great Fit ForA creative who also loves systemsSomeone who takes ownership and follows through without being chasedSomeone who cares about quality, not just outputSomeone who wants to be part of a growing brand and make an impactThis Is NOT a Fit IfYou rely on AI to do your thinking or writing for youYou only want to edit videos but not manage systemsYou only do admin work but don’t create contentYou chase trends instead of building the right audienceYou need constant direction to stay on trackCompensation: $55,000 - $70,000 based on experience. We pay competitively for hybrid creative + systems talent.How to Apply:Submit your CV + resume and tell us why you think you’d be a great fit for this role!Powered by JazzHR9EA33XK6TJ