WIC Director
WIC DirectorThe WIC Director develops, implements and evaluates a comprehensive Women, Infant and Children (WIC) nutrition program and directs staff accordingly to WIC Policy/Procedures.The WIC Breastfeeding Coordinator develops, implements and evaluates a comprehensive breastfeeding plan and program within the local WIC program and directs staff accordingly to WIC Policy/Procedures as r/t breastfeeding. The WIC Certified Professional Authority (CPA) is responsible for the management of participant information and needs in providing direct services and education to WIC clients.Examples of DutiesEmployee RelationsEnsure that the regular formal (e.g., performance evaluations) and information (e.g., staff observation, random file review, etc.) activities are performed to make sure staff perform according to their assigned roles and responsibilities and that they operate with their respective scope of practice (including students and volunteers).Monitors staff to ensure nutrition and breastfeeding education and documentation is based on identified risks, participant concerns, and WIC policy, and maintain evaluation documentation.Conduct evaluation of health screeners, to assess technique and documentation.Incorporate person-centered principles into the WIC Project recruitment and selection processes (as allowed). Recruit, hire and train WIC staff, especially members of special population groups. Assure competence of interpreters before hiring.Model Be-PC (Being Person-Centered) skills across all aspects of WIC service delivery.Supervise, direct and evaluate the performance of staff working in WIC, including volunteers and interns. If the WIC Director does not directly supervise all staff, he/she must communicate performance issues to the direct supervisor for resolution.Establish position descriptions that clearly delineate supervision, skills and knowledge.Collaborate with the Public Health Officer regarding nutrition staffing needed to accomplish the goals of the Program, comply with WIC policies and procedures, and continually improve WIC nutrition servicesTrainingsEnsure all WIC staff have opportunities and budget financial resources to participate in meaningful and required continuing education activities and that all project nutritionists, breastfeeding peers, and bilingual certifiers meet the requirement for continuing education units (see Policy 10.21 and 10.23).Coordinate regular meetings and required annual trainings with WIC and agency staff to review policies and procedures, and share other program information.Observations and nutrition care reviews of nutrition staff to determine training needs.Develops training plans for the project and individual staff, which includes procedure for providing and approving training.Maintains documentation of nutrition staff training needs and education received.Keeps training and orientation materials updated.Overall AdministrationAssess local WIC project's needs and participants' health and nutrition status. Use information collected to improve WIC services.Assure the timely and accurate implementation of all policies and procedures in the Wisconsin WIC Operations Manual. Develops and implements written project policies and procedures in order to ensure consistency among staff in the following areas: Referrals internal and External, Protocol for assigning and changing food benefits issuance.Develop, review and maintain the local policy and procedure manual to assure compliance with the state WIC Program.Assure that Civil Rights and Nondiscrimination/Equal Opportunity policies are practiced with respect to hiring staff and treatment of participants. Assure annual staff training.Responsible for caseload management, clinic flow, clinic schedules to serve participant needs and client services.Communicate with agency management regarding WIC services and needs.Communicate and collaborate with key community partners, advisory boards, committees to advocate access and participation in WIC nutrition services.Institute quality assurance measures within the project to assure quality and consistency of services.Assure timely completion and submission of reports and surveys (as requested) to the State WIC Office.Analyzes and evaluates results of Management Evaluations (ME).Participates in and/or writes grants for providing population-based services to the WIC population or to a broader population that includes the WIC population.FinancialAssists in preparation and justification of the annual program budget, ensuring staffing and resources to meet the Program goals and objectives.Assists in tracking monthly fiscal expenditures and submitting reports in a timely manner. Revise the budget and narrative as needed.Decided on budget needs for nutrition staffing, nutrition assessment equipment, nutrition education materials; time for policy development, materials development, planning, implementation, evaluation, staff development, and coordination of services.Assure funds are allocated properly and claimed according to WIC policy. The Project Director must have access to agency fiscal management documents to meet the fiscal responsibilities in Policy 11.3 Budget Tracking.Assists in negotiation and monitoring subcontracts and other agreements for provision of WIC services as needed, per Policy 10.2 Subcontracts for WIC Services.Program Planning and EvaluationAssess the local project needs; routinely review and update to reflect current data, information and trends.Evaluate WIC data, for program evaluation, quality assurance, needs assessment, coordination/ integration and other management purposes.Develop, implement and evaluate annual WIC objectives, as directed by the State WIC Office, in the DPH Application and Reporting Tool.Develops/Implements the Project's Nutrition Education Plan/Work Plan.Develop/ Implement the Project's Farmers' Market Nutrition Program working with participants and Farmers Market vendors and the Market Manager to ensure understanding of program regulations and operationConfidentiality and SecurityResponsible for security of computer hardware and the ROSIE data collection system, per Policy 11.11 Security of WIC Data. Inactivate user rights immediately upon staff leaving WIC.Preserve program integrity and prevent program abuse and fraud per Policy 10.26 Prevention of Employee Fraud and Abuse.Ensure all staff are adequately trained and annually monitored for compliance with Policy 10.41Confidentiality of WIC Participant/Applicant Information and 10.26 Prevention of Employee Fraud and Abuse.Understand Civil Rights regulations related to WIC, provide customer service that complies with Civil Rights policies, and document Civil Rights related data in ROSIE.Follow up on reports of program fraud and unauthorized use of WIC benefits.CertificationEnsure WIC staff correctly issue WIC food benefits and enter certification and benefit issuance data/information into ROSIE.Ensure that participation counts are accurate and that discrepancies are reported to the State WIC Office. Monitors project caseload and clinic flow to ensure staff schedules adequately.Ensure that health screening staff utilize state approved anthropometric and hematological screening equipment and techniques and that equipment is properly maintained.Ensure that all project staff and the clinic environment are supportive of nutrition and breastfeeding education as a primary focus of WIC.Assure accurate scheduling and documentation procedures for non-certification nutrition education contacts and high-risk follow-up contacts per state policy.Ensures remaining ROSIE screens are completed according to Policy 3.10 Nutrition Assessment at Certification.Administrative responsibilities are moderately complex and involve the same or similar moderately complex functions which may occasionally be difficult and may include submitting a budget.Implement Policy 3.40 Breastfeeding Plan.Provide technical supervision of WIC staff that provides breastfeeding related services.Understand Civil Rights regulations related to WIC, provide customer service that complies with Civil Rights policies, and document Civil Rights related data in ROSIE.Support certifying professionals in providing a thorough assessment and appropriate support of long-term breastfeeding plans and educational needs.Mentor and train all staff to be competent breastfeeding counselors and advocates.Encourage and support breastfeeding education and training for staff to pursue advanced credentialing in breastfeeding.Ensure that WIC clinics provide an appropriate breastfeeding-friendly environment. See policy 3.41Review ROSIE breastfeeding reports for assessment and planning of breastfeeding services.