Sr Manager, Analytics, Analytic Liaison

Manager, Analytic Liaison (Direct Marketing)Manager, Analytic Liaison plays a key role in connecting Quad's DirectMarketing strategy, account teams, and Analytics function to ensure data isaligning analytics to campaign objectives, and supporting ongoing performanceand impact in how analytics are used within direct mail and integrated marketingPartner with Direct Marketing strategy and account teams to define analyticTranslate marketing strategies into clear analytic requests, includingsegmentation, test design, and performance measurement.* Manage priorities across multiple client programs.Insight Translation & Application* Connect performance results to business outcomes, with a focus on direct mailSimplify complex analytics into clear messaging for account teams andDirect Mail Performance OptimizationAudience targeting and segmentationOffer and creative testing strategiesResponse and conversion performanceClient & Account Support* Support account teams in performance discussions, reporting, and businessServe as a liaison between Analytics, Strategy, and Account teams.Identify and address gaps in data, reporting, or analytic support.Support consistent processes for integrating analytics into direct marketing8+ years of experience in direct marketing, direct mail, marketing analytics,Experience working closely with analytics teams in a marketing or agencyBackground in client-facing roles supporting campaign performance anddata and powered by people. proprietary tech stack and advanced analytics capabilities to help solve theunique struggles brands face today. in-home media, as well as content and creator marketing.diverse projects and clients, career advancement paths a collaborative teamenvironment, corporate social responsibility initiatives, an inclusive andemployees including medical, prescription, dental and vision insurance, 401(k)retirement savings, paid time off, holidays and additional benefits.origin, disability, gender, gender identity, sexual orientation, age, maritalstatus, veteran status, genetic information, or any other basis prohibited byapplicable federal, state, or local laws.