GTM Lead - Salt Lake City

About Flagright:Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.We operate as a lean, high-performance team with high individual ownership and direct access to leadership.Role overview:Our GTM team is central to scaling Flagright. We are looking for a GTM Lead who can strengthen our positioning, improve win rates, and support complex enterprise opportunities alongside the CEO and sales leadership.In this role, you will define product positioning, messaging frameworks, and segmentation strategy to ensure a clear and consistent narrative across the revenue organization. You will also equip the sales team with playbooks, competitive insights, and enablement needed to succeed in deal cycles.You will play a key role in translating market insights into GTM strategy, refining how Flagright competes, prioritizes segments, and wins in the global financial crime compliance market.People who thrive at Flagright:Have been knocked down before and gotten back upAre resourceful—they figure things out with whatever tools are availableHave strong opinions and can defend themLearn fast because they're hungryWant to work with no-BS people building something importantPeople who struggle here:Need extensive hand-holdingView high expectations as “unreasonable”Actually prioritize work-life balanceCan’t handle ambiguity or rejectionPrefer consistent routine over fast-changing prioritiesKey responsibilities:Positioning and messagingDefine product positioning and value propositionsCreate messaging frameworks by vertical, segment, persona, and channelMaintain a consistent narrative across the revenue organizationSegmentation and ICP strategyDefine target segments, buyer personas, and priority verticalsIdentify adjacent segments and emerging market opportunitiesGuide BDR targeting and campaign prioritizationStrategic deal supportSupport enterprise opportunities with deal strategy and positioningHelp structure RFP responses and requirement definitionsDesign competitive minefields that expose competitor weaknessesSales enablementBuild sales playbooks, battlecards, and enablement materialsTrain AEs and BDRs on messaging and competitive positioningCompetitive intelligenceTrack competitors and market dynamicsMaintain competitor positioning frameworksProduct feedback loopGather insights from prospects, customers, and sales teamsTranslate market feedback into inputs for product developmentLifecycle marketing & eventsPlan and run lifecycle & reactivation campaigns with the marketing & sales teamsWork closely with Field Marketing and Sales on event planningWho we are looking for:3+ years of experience in business development, growth marketing, product marketing, or GTM strategyAbility to translate technical products into clear commercial narrativesExperience building segmentation frameworks, sales playbooks, and competitive positioningStrong written and verbal communication skillsBased in Salt Lake City with right to work in the USA (visa sponsorship not available)Willing and able to travel up to 30% of the timePreferred ExperienceExperience in enterprise sales processesExperience in fintech, compliance technology, fraud prevention, or data infrastructureExperience supporting enterprise RFP processesExperience working with regulated financial institutionsWhat we offer:Leadership position with direct exposure to leadership and influence on GTM strategyProduct with clear, real-world differentiationHigh-bar environment focused on execution, learning, and continuous improvementGet equity from day 1 at a Y Combinator startupWork alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and PalantirEnjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture