Data Scientist
We’re hiring a Senior Data Scientist to own end-to-end Marketing Mix Modeling (MMM) and conversion/attribution analytics. This is a hands-on role for someone who has shipped models to production, influenced real ad spend decisions, and can partner directly with Sales, Strategy, and Planning leadership.MMM & Media Planning (60%)Own MMM end-to-end: data prep → modeling → validation → productionBuild & maintain pipelines with Data Engineering (GCP) across linear, streaming, audio, and digitalTranslate outputs into actionable planning insights (budget allocation, channel mix, optimization)Integrate MMM into internal tools for planning & campaign measurementCalibrate models with lift studies and reconcile against MTA/platform dataAttribution & Conversion Analytics (30%)Build and productionize multi-touch attribution (MTA) modelsAnalyze 1P / 2P / 3P data (pixels, viewership, retail, search, etc.) to measure campaign performanceExecution & Stakeholder Ownership (10%)Write production-level code and own model deploymentPresent insights to VP+ stakeholders, agencies, and advertisersIndependently drive initiatives from concept → productionCollaborate with engineers, data scientists, and product teamsRequired:7+ years in data science (4+ years in MMM / marketing measurement)Proven experience shipping models + pipelines to productionStrong Python/R + SQL + modern data stack (cloud, CI/CD, orchestration)Deep experience with MMM, MTA, incrementality testing, lift studiesExperience with MMM frameworks (e.g., Robyn, PyMC, Meridian, LightweightMMM)Strong executive communication (technical + business audiences)Ability to work hybrid in NYC (4 days/week)Preferred:Media-side experience (publisher, streaming, ad-tech, agency)Exposure to ACR / set-top box / streaming dataExperience with 3rd-party data providers (NIQ, Polk, EDO, etc.)GCP (BigQuery, Vertex AI, Composer)Familiarity with clean rooms, identity graphs, cross-platform measurementBackground in causal inference (GeoLift, synthetic controls, uplift modeling)IG has benefit options available at a discount from Day 1 of employment. This is a 12month contract to start paying around $65/hour.