{"schemaVersion":"jobsearcher.job.v1","id":"e8d0025bb30ef85fa30f6c41","url":"https://jobsearcher.com/jobs/e8d0025bb30ef85fa30f6c41","canonicalUrl":"https://jobsearcher.com/jobs/e8d0025bb30ef85fa30f6c41","title":"Scaled Programs Lead, SMB Ads","description":"Marketing - San Francisco and New York City\n\nAbout the Team\n\nOpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.\n\nThe SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.\n\nAbout the Role\n\nWe are looking for a Scaled Programs Lead to build and scale global programs that engage SMB-focused agencies and other partners helping small and medium-sized businesses grow.\n\nThis is a zero-to-one opportunity to shape how these audiences discover, understand and adopt OpenAI’s advertising solutions. You will develop programs that build awareness, recruit participants, strengthen their capabilities and help them bring the advertising opportunity to their SMB customers.\n\nYour remit will span audience segmentation, recruitment campaigns, education, certification, incentives and co-marketing. You will design and launch new programs, validate their impact and scale the approaches that deliver meaningful results.\n\nWorking across Marketing, Partnerships, Sales, Product and Operations, you will combine strategic judgment with hands-on execution. As the programs grow, you will build and lead a team to expand them globally.\n\nIn This Role, You Will\n\nSet the global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment choices.\n\nBuild awareness and recruit qualified participants through campaigns and outreach that demonstrate the value of OpenAI’s advertising solutions.\n\nSegment agencies and partners by capabilities, needs, and growth potential. Design program tiers, incentives, and benefits that support their success.\n\nDevelop education, training, webinars, certification, badging, and content that help participants serve SMB advertisers effectively.\n\nLaunch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits that reach SMB audiences through participating agencies and partners.\n\nPilot programs and measure participationing programs.\n\nLead cross-functional delivery and adapt programs across markets. Build the team and operating capabilities needed for global scale.\n\nYou Might Thrive in This Role If You\n\nDemonstrate success building and scaling programs for SMB-focused agencies or other partners serving small businesses.\n\nSet program strategy using audience segmentation, customer insight, and commercial analysis.\n\nBring experience developing participant recruitment, education, enablement, or co-marketing programs.\n\nTranslate program goals into pilots, measurable outcomes, and repeatable approaches that scale.\n\nLead cross-functional initiatives with marketing, sales, partnerships, product, and operations teams.\n\nAdapt programs across markets while balancing global consistency with local needs.\n\nCombine hands-on program building with the ability to hire, develop, and lead a team.\n\nPreferred Qualifications\n\nExperience building agency or partner programs for digital advertising platforms serving SMBs.\n\nTrack record launching programs that drive advertiser acquisition, activation, retention, or investment.\n\nExperience designing partner tiers, certifications, incentives, and benefits.\n\nSuccess developing scalable co-marketing campaigns, education programs, and partner toolkits.\n\nExperience using program economics and experimentation to guide investment and growth.\n\nExperience expanding partner programs globally and adapting them to local markets.\n\nWorkplace & Location\n\nSan Francisco or New York. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.\n\nAbout OpenAI\n\nOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core the full spectrum of humanity.\n\nWe are an equal opportunity employeration, or other applicable legally protected characteristic.\n\nBackground checks for applicants will be administered in accordance with applicable lawation technology systems and related data security obligations.\n\nTo notify OpenAI that you believe this job posting is non-compliant. No response will be provided to inquiries unrelated to job posting compliance.\n\nWe are committed to providing reasonable accommodations to applicants with disabilities.\n\nAt OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.\n\nCompensation\n\n$287K – $318K + Offers Equity","company":"OpenAI","rawCompany":"openai","city":"Millbrae","state":"CA","isRemote":false,"isActive":false,"createdAt":"2026-09-12T08:38:05.152Z","occupations":[{"code":"11-2011.00","title":"Advertising and Promotions Managers","slug":"advertising-and-promotions-managers"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"13-1161.00","title":"Market Research Analysts and Marketing Specialists","slug":"market-research-analysts-and-marketing-specialists"}],"industries":[{"code":"541810","title":"Advertising Agencies","slug":"advertising-agencies"},{"code":"541890","title":"Other Services Related to Advertising","slug":"other-services-related-to-advertising"},{"code":"513210","title":"Software Publishers","slug":"software-publishers"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Scaled Programs Lead, SMB Ads","description":"Marketing - San Francisco and New York City\n\nAbout the Team\n\nOpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.\n\nThe SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.\n\nAbout the Role\n\nWe are looking for a Scaled Programs Lead to build and scale global programs that engage SMB-focused agencies and other partners helping small and medium-sized businesses grow.\n\nThis is a zero-to-one opportunity to shape how these audiences discover, understand and adopt OpenAI’s advertising solutions. You will develop programs that build awareness, recruit participants, strengthen their capabilities and help them bring the advertising opportunity to their SMB customers.\n\nYour remit will span audience segmentation, recruitment campaigns, education, certification, incentives and co-marketing. You will design and launch new programs, validate their impact and scale the approaches that deliver meaningful results.\n\nWorking across Marketing, Partnerships, Sales, Product and Operations, you will combine strategic judgment with hands-on execution. As the programs grow, you will build and lead a team to expand them globally.\n\nIn This Role, You Will\n\nSet the global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment choices.\n\nBuild awareness and recruit qualified participants through campaigns and outreach that demonstrate the value of OpenAI’s advertising solutions.\n\nSegment agencies and partners by capabilities, needs, and growth potential. Design program tiers, incentives, and benefits that support their success.\n\nDevelop education, training, webinars, certification, badging, and content that help participants serve SMB advertisers effectively.\n\nLaunch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits that reach SMB audiences through participating agencies and partners.\n\nPilot programs and measure participationing programs.\n\nLead cross-functional delivery and adapt programs across markets. Build the team and operating capabilities needed for global scale.\n\nYou Might Thrive in This Role If You\n\nDemonstrate success building and scaling programs for SMB-focused agencies or other partners serving small businesses.\n\nSet program strategy using audience segmentation, customer insight, and commercial analysis.\n\nBring experience developing participant recruitment, education, enablement, or co-marketing programs.\n\nTranslate program goals into pilots, measurable outcomes, and repeatable approaches that scale.\n\nLead cross-functional initiatives with marketing, sales, partnerships, product, and operations teams.\n\nAdapt programs across markets while balancing global consistency with local needs.\n\nCombine hands-on program building with the ability to hire, develop, and lead a team.\n\nPreferred Qualifications\n\nExperience building agency or partner programs for digital advertising platforms serving SMBs.\n\nTrack record launching programs that drive advertiser acquisition, activation, retention, or investment.\n\nExperience designing partner tiers, certifications, incentives, and benefits.\n\nSuccess developing scalable co-marketing campaigns, education programs, and partner toolkits.\n\nExperience using program economics and experimentation to guide investment and growth.\n\nExperience expanding partner programs globally and adapting them to local markets.\n\nWorkplace & Location\n\nSan Francisco or New York. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.\n\nAbout OpenAI\n\nOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core the full spectrum of humanity.\n\nWe are an equal opportunity employeration, or other applicable legally protected characteristic.\n\nBackground checks for applicants will be administered in accordance with applicable lawation technology systems and related data security obligations.\n\nTo notify OpenAI that you believe this job posting is non-compliant. No response will be provided to inquiries unrelated to job posting compliance.\n\nWe are committed to providing reasonable accommodations to applicants with disabilities.\n\nAt OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.\n\nCompensation\n\n$287K – $318K + Offers Equity","datePosted":"2026-09-12T08:38:05.152Z","dateModified":"2026-09-12T08:38:05.152Z","hiringOrganization":{"@type":"Organization","name":"OpenAI","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Millbrae","addressRegion":"CA","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"e8d0025bb30ef85fa30f6c41"},"url":"https://jobsearcher.com/jobs/e8d0025bb30ef85fa30f6c41"}}