Social Media Manager (B2C Focus)– Boca Raton, FL

Pay: $65,000.00 - $75,000.00 per yearJob description:Social Media Manager (B2C Focus)Boca Raton, FL (On-Site)Travel Required for Events$60,000 – $75,000 Base Salary + Performance IncentivesBenefits: Medical, Dental, Vision, 401(k)Job SummaryWe are seeking a highly organized and creative Social Media Manager (B2C Focus) to lead all consumer-facing social media efforts for a national portfolio of home improvement events.This role is responsible for driving public attendance, engagement, and brand awareness through strategic content creation, multi-account management, and live event coverage.You will work closely with the B2B Social Media Manager, Marketing team, and senior leadership to ensure cohesive messaging across all audiences.This role reports directly to the Marketing Director and Senior Leadership.Key ResponsibilitiesB2C Social Media Strategy & ExecutionOwn and execute all consumer-facing (B2C) social media strategyDrive attendance and engagement for all scheduled eventsMaintain consistent posting calendars across multiple event accountsAlign content with overall marketing campaigns and show timelinesMulti-Account Event ManagementManage multiple social media accounts for different events and marketsTrack event schedules, locations, and promotional timelinesEnsure consistent branding, messaging, and campaign execution across all showsContent Creation & On-Site CoverageCreate engaging B2C content including: Event promotions, Short-form video (Reels, TikTok, etc.), Graphics and social postsLive event coverage (photo, video, interviews, real-time updates)Travel to events as needed to capture on-site contentCollaborate with Operations and Marketing teams during live eventsCross-Promotion & Partner EngagementManage and support shared social media campaigns with exhibitors and vendorsEncourage and incentivize clients to cross-promote events on their own channelsBuild relationships with exhibitors to expand organic reach and visibilityPerformance Tracking & ReportingTrack engagement, reach, and audience growth across all platformsAnalyze content performance and optimize strategy accordinglyProvide reporting by event and campaign performanceTools & Platform ManagementUse social media management tools such as:Sprout SocialHootsuiteHubSpotOr similar platformsManage scheduling, publishing, and performance tracking systemsWork within CRM and marketing systems as neededTeam CollaborationWork alongside the B2B Social Media Manager to ensure aligned messaging across audiencesCollaborate closely with the broader Marketing team on campaign executionSupport integrated marketing initiatives across all showsQualifications2+ years of professional social media experience requiredStrong experience managing Facebook and Instagram (required)Experience managing multiple accounts or brands simultaneouslyProficiency with social media management tools such as:Sprout SocialHootsuiteHubSpotOr similar platformsFamiliarity with CRM systems and marketing workflowsStrong content creation and storytelling skillsVideo content creation experience is a strong plusAbility to work in a fast-paced, deadline-driven environmentStrong organizational skills and attention to detailWillingness to travel for events as neededReporting StructureReports directly to the Marketing Director and Senior LeadershipWorks closely with:B2B Social Media ManagerMarketing TeamOperations Team (for live events)What We OfferCompetitive salary ($60K–$75K) + performance incentivesFull benefits package (Medical, Dental, Vision, 401k)Opportunity to travel and create live event content nationwideHigh-growth environment with strong creative ownershipDirect impact on national event attendance and brand visibilityAbout the RoleThis role is focused on bringing live consumer events to life through social media. You will play a critical role in driving public awareness and attendance by producing high-quality, engaging content across multiple markets before, during, and after each event.Benefits:401(k)401(k) matchingDental insuranceHealth insuranceLife insurancePaid time offVision insuranceWork Location: In person