Senior Manager, Search Engine Marketing

Join to apply for the Senior Manager, Search Engine Marketing role at Alloy HealthBase pay range$140,000.00/yr - $170,000.00/yrOpportunity for ImpactAs Senior Manager of Search Engine Marketing (SEM), you'll own one of our highest-impact growth channels at a pivotal inflection point. You'll have the autonomy to shape paid search strategy from the ground up—building the systems, experiments, and technical foundation that will scale our customer acquisition for years to come. This role goes beyond campaign management: you'll be a strategic partner to Growth leadership, directly influencing how we allocate millions in media investment and how we think about customer intent, lifetime value, and channel efficiency. You'll lead the strategic evolution from cost-per-transaction to sophisticated value-based bidding models, positioning SEM as a full-funnel growth driver that integrates tightly with lifecycle, product, and brand initiatives.Key ResponsibilitiesHands‑On Campaign Management & ExecutionManage Alloy's paid search program end-to-end with hands‑on, keyboard-level execution across campaign structure, keyword strategy, bidding, budgeting, creative testing, and landing page optimizationLead strategic optimization efforts, transitioning bidding strategies from cost-per-transaction models to sophisticated value-based bidding that optimizes for LTV and customer qualityMaintain the technical foundation for SEM—including tracking, tagging, UTMs, offline conversion imports, API integrations, and QA—to ensure accurate, reliable dataPerform rigorous marketing QA to ensure data flow and tracking accuracy across all platforms, proactively identifying and resolving discrepanciesOperate with a bias for action, prioritizing speed and iteration to balance precision with momentum and unlock step‑change improvements in performanceBuild and run disciplined experimentation frameworks with structured test design and statistical rigor, including incrementality tests, bidding model evaluations, creative/ad‑copy tests, and measurement improvementsStrategic Leadership & Cross‑Functional PartnershipPartner with Growth leadership to set the strategic direction for paid search, then own execution by identifying growth opportunities, optimizing channel mix, and improving efficiency against CAC, ROAS, and LTV goalsPosition SEM as a full‑funnel channel, developing advanced intent frameworks that map queries to customer lifecycle stages and ensuring tight integration with landing page strategy, lifecycle marketing, and broader funnel initiativesTranslate business objectives into channel strategies, forecasts, and clear insights that inform Growth leadership with hypothesis-driven, measurement-driven thinkingPartner closely with Analytics, Engineering, Product, Creative, and Brand teams to ensure attribution accuracy, proper event tracking, and scalable automation (scripts, rules, feeds) across Google and BingCommunicate technical requirements clearly to data engineers, collaborating on API integrations, conversion tracking implementations, and data pipeline developmentBuild strong cross-functional relationships to ensure channels evolve with business needs and insights are shared effectively across teamsAlgorithmic & Platform OptimizationContinuously monitor and adapt to platform algorithm changes, privacy updates, and AI-driven optimization features, proactively adjusting strategy to protect and expand efficiencyDevelop deep expertise in the AI ecosystem powering modern search platforms, understanding how machine learning models inform bidding, targeting, and creative optimizationLeverage platform AI capabilities strategically while maintaining hands‑on control of critical optimization leversDesign audience signal architecture and conversion value structures that optimize for algorithmic learning in privacy-constrained environmentsPerformance Optimization & Continuous ImprovementTake full ownership of channel outcomes, proactively diagnosing issues and implementing solutions without promptingApply measurement-driven thinking to analyze performance trends with analytical rigor, separating signal from noise to iterate across bidding, creative, keywords, landing experiences, and automationConduct incrementality testing and lift studies to measure true incremental impact and validate channel performance beyond last-click attributionCollaborate with data engineering on complex integrations, offline conversion imports, and automated reporting to enable sophisticated optimizationOwn financial channel modeling and forecasting that aligns investment levels with CAC, margin, payback period, and LTV requirementsDevelop scenario models that advise Growth leadership on tradeoffs, saturation curves, and optimal spend levels across different bidding strategies and audience segmentsTranslate complex performance data into clear financial projections and strategic recommendationsRequired Qualifications5-7+ years of hands‑on paid search experience with demonstrated progression in scope and complexityDirect-to-consumer (D2C experience, particularly with subscription or repeat-purchase models required; familiarity with regulatory constraints and compliance considerations strongly preferredIn‑house media buying experience required—must have owned budgets, strategy, and execution within a brand or company environmentProven track record managing $1M+ monthly paid search budgets with strong performance outcomesExpert-level proficiency in Google Ads and Bing Ads, including advanced features, automation tools, API integrations, and value-based bidding strategiesDeep understanding of SEM measurement, attribution models, tracking infrastructure, incrementality testing methodologies, and lift study designTechnical expertise in marketing analytics and tracking, including hands‑on experience with GA4, tag management, conversion APIs, and data layer implementationStrong analytical skills with ability to apply hypothesis-driven, measurement-driven thinking and structured experimentation to drive decisionsExperience with BI tools (Looker, Tableau, or similar) and comfort translating technical requirements for data engineering teamsDemonstrated ownership mentality with track record of proactively solving problems, performing marketing QA, and driving resultsProven ability to collaborate effectively across technical, creative, and analytical teams, clearly communicating complex technical conceptsPreferred QualificationsMixed agency and in‑house experience—exposure to different operational models and strategic approachesHealthcare or digital health industry experience, including familiarity with regulatory constraints and compliance considerationsAdvanced experience with offline conversion tracking, CRM integrations, and multi-touch attributionBackground in lifecycle marketing, landing page optimization, or full-funnel growth strategiesExperience managing complex data pipelines and working closely with data engineering teamsDeep understanding of privacy frameworks (iOS ATT, Google Privacy Sandbox) and their impact on search marketingWe are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.Company OverviewAlloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn’t just changing access to care, we’re changing the conversation. Our team includes nationally recognized experts in women’s health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:Competitive salary & equity package with mid‑stage equityCompany paid Short and Long Term Disability, Life Insurance401KFully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expensesFlexible time off policyAlloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.Equal OpportunityWe are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. #J-18808-Ljbffr