{"schemaVersion":"jobsearcher.job.v1","id":"dfd3765b6a37a88d30484b31","url":"https://jobsearcher.com/jobs/dfd3765b6a37a88d30484b31","canonicalUrl":"https://jobsearcher.com/jobs/dfd3765b6a37a88d30484b31","title":"Senior Manager, Web Strategy & Optimization","description":"CircusTrix dba\nSky Zone\nSenior Manager, Web Strategy & Optimization\nFull-Time\nHybrid in Dallas, TX, or Remote in O&O States\nDepartment: Commercial\nReports to: Director, Digital Experiences\nTravel: N/A\nFLSA: Exempt\n____________________\nABOUT US:\nCircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions. We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year. Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth. At Sky Zone, we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow.\nRESPONSIBILITIES:\nWeb Strategy & Optimization\nOwn and execute the day-to-day web strategy across Sky Zone’s digital experience.\nPrioritize enhancements based on customer needs, business objectives, revenue opportunities, and performance data.\nLead website optimization initiatives that improve conversion, engagement, accessibility, and overall user experience.\nSupport key business initiatives, promotions, and campaigns by ensuring the website delivers a cohesive, high-performing brand experience.\nEstablish governance and standards for website functionality, performance, SEO, and ADA compliance.\nDevelop business cases and recommendations for web enhancements and investments.\nWeb Roadmap & Requirements\nPartner with the Director, Digital Experiences to help develop and execute the digital roadmap for the future evolution of Sky Zone’s website, including capital projects (e.g., 2027 initiatives).\nDefine requirements and partner cross-functionally to move the platform from its current state to the long-term vision.\nEvaluate emerging technologies, digital best practices, and industry trends to inform roadmap priorities.\nRecommend new capabilities, tools, and platform enhancements that improve the guest experience and drive business growth.\nConversion & Experimentation\nOwn website conversion and revenue performance.\nIdentify opportunities to increase ticket and party bookings, membership purchases, and ancillary revenue through website enhancements.\nDrive prioritization of initiatives based on revenue impact.\nLead CRO strategy and testing based on data and potential impact.\nCustomer Experience & Personalization\nLead website CX and personalization strategy.\nPartner closely with CRM to leverage Web SDK capabilities, Content Cards, and audience-based experiences.\nDevelop customer segmentation strategies that improve engagement and conversion.\nOptimize customer journeys through behavioral insights and testing.\nChampion best-in-class UX across key conversion paths.\nAnalytics & Executive Reporting\nServe as the primary owner of website performance reporting.\nDevelop dashboards and KPI goals tied to business outcomes.\nAnalyze customer behavior, funnel performance, and conversion trends to identify actionable business opportunities.\nDevelop and deliver strategic recommendations to leadership\nLeadership & Partnership\nProvide subject matter expertise and help drive execution across Sky Zone’s web experience and digital optimization initiatives.\nLead, coach, and develop team members while fostering a culture of ownership, collaboration, and continuous improvement.\nServe as the business owner for website platforms, tools, and key technology partners.\nInfluence vendor roadmaps and partner closely with internal teams to prioritize initiatives that drive business value.\nEvaluate innovative technologies, platforms, and capabilities that improve customer experience, accessibility, conversion, and revenue.\nPartner with IT on vendor evaluations, contract negotiations, and renewals.\nWeb Ops & Governance\nOwn the operational health and governance of the Sky Zone website, ensuring a reliable, secure, and high-performing digital experience.\nLead ongoing SEO, ADA compliance, legal review coordination, and website governance initiatives.\nManage the website release process, QA, documentation, and cross-functional communication for new launches and enhancements.\nDevelop and maintain operational processes, standards, and documentation that support a scalable web program.\nStay current on emerging technologies, including AI and LLM capabilities, and identify opportunities to improve digital experience and internal workflows.\nRemain hands-on with web platforms, analytics, and optimization tools to support execution, troubleshooting, and continuous improvement\nQUALIFICATIONS:\nBachelor’s degree in Web Strategy, Marketing, Business, Digital Media, Ecommerce, or related field.\n7+ years of experience leading website strategy, ecommerce, digital experience, and/or conversion optimization initiatives. Prior experience with an entertainment, franchise, and/or retail business a plus.\nProven experience driving measurable improvements in website performance, online revenue, and conversion rates through data-driven optimization.\nStrong understanding of customer journey mapping, user experience (UX), conversion rate optimization (CRO), and website personalization strategies.\nExperience translating business objectives into digital strategies, prioritizing initiatives, and delivering measurable business results.\nProficiency with web analytics and optimization tools including GA4, Microsoft Clarity, Google Tag Manager, and content management systems (WordPress preferred).\nExperience partnering with CRM or marketing automation teams to deliver personalized web experiences (Braze experience preferred).\nStrong analytical skills with the ability to translate customer behavior and performance data into proactive and actionable business recommendations.\nExcellent communication and presentation skills, with experience influencing cross-functional stakeholders and presenting recommendations to leadership.\nProven ability to manage multiple priorities, vendors, and cross-functional initiatives in a fast-paced environment.\nDemonstrated curiosity and passion for creating exceptional digital experiences that drive customer satisfaction and business growth.\nThis role is equal parts strategy and hands-on execution — comfortable building requirements, running QA, testing, and troubleshooting just as much as shaping strategic recommendations and presenting to leadership.\nPHYSICAL REQUIREMENTS:\nThis position requires the ability to remain stationery, with or without reasonable accommodation.\nCompensation range is $112,000-$125,000 + bonus opportunity, based on qualifications, experience, and performance. Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.\nApplication deadline: September 6, 2026\nWhile we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will continue to consider candidates until the position is filled. As a result, the posting may remain up beyond the stated deadline, but will not be removed before this date.","company":"Sky Zone","rawCompany":"sky zone","city":"State Line","state":"MS","isRemote":false,"isActive":false,"createdAt":"2026-08-09T14:55:01.162Z","occupations":[{"code":"13-1161.01","title":"Search Marketing Strategists","slug":"search-marketing-strategists"},{"code":"11-2021.00","title":"Marketing Managers","slug":"marketing-managers"},{"code":"11-1021.00","title":"General and Operations Managers","slug":"general-and-operations-managers"}],"industries":[{"code":"713990","title":"All Other Amusement and Recreation Industries","slug":"all-other-amusement-and-recreation-industries"},{"code":"713110","title":"Amusement and Theme Parks","slug":"amusement-and-theme-parks"},{"code":"541512","title":"Computer Systems Design Services","slug":"computer-systems-design-services"}],"jobPosting":{"@context":"https://schema.org","@type":"JobPosting","title":"Senior Manager, Web Strategy & Optimization","description":"CircusTrix dba\nSky Zone\nSenior Manager, Web Strategy & Optimization\nFull-Time\nHybrid in Dallas, TX, or Remote in O&O States\nDepartment: Commercial\nReports to: Director, Digital Experiences\nTravel: N/A\nFLSA: Exempt\n____________________\nABOUT US:\nCircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions. We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year. Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth. At Sky Zone, we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow.\nRESPONSIBILITIES:\nWeb Strategy & Optimization\nOwn and execute the day-to-day web strategy across Sky Zone’s digital experience.\nPrioritize enhancements based on customer needs, business objectives, revenue opportunities, and performance data.\nLead website optimization initiatives that improve conversion, engagement, accessibility, and overall user experience.\nSupport key business initiatives, promotions, and campaigns by ensuring the website delivers a cohesive, high-performing brand experience.\nEstablish governance and standards for website functionality, performance, SEO, and ADA compliance.\nDevelop business cases and recommendations for web enhancements and investments.\nWeb Roadmap & Requirements\nPartner with the Director, Digital Experiences to help develop and execute the digital roadmap for the future evolution of Sky Zone’s website, including capital projects (e.g., 2027 initiatives).\nDefine requirements and partner cross-functionally to move the platform from its current state to the long-term vision.\nEvaluate emerging technologies, digital best practices, and industry trends to inform roadmap priorities.\nRecommend new capabilities, tools, and platform enhancements that improve the guest experience and drive business growth.\nConversion & Experimentation\nOwn website conversion and revenue performance.\nIdentify opportunities to increase ticket and party bookings, membership purchases, and ancillary revenue through website enhancements.\nDrive prioritization of initiatives based on revenue impact.\nLead CRO strategy and testing based on data and potential impact.\nCustomer Experience & Personalization\nLead website CX and personalization strategy.\nPartner closely with CRM to leverage Web SDK capabilities, Content Cards, and audience-based experiences.\nDevelop customer segmentation strategies that improve engagement and conversion.\nOptimize customer journeys through behavioral insights and testing.\nChampion best-in-class UX across key conversion paths.\nAnalytics & Executive Reporting\nServe as the primary owner of website performance reporting.\nDevelop dashboards and KPI goals tied to business outcomes.\nAnalyze customer behavior, funnel performance, and conversion trends to identify actionable business opportunities.\nDevelop and deliver strategic recommendations to leadership\nLeadership & Partnership\nProvide subject matter expertise and help drive execution across Sky Zone’s web experience and digital optimization initiatives.\nLead, coach, and develop team members while fostering a culture of ownership, collaboration, and continuous improvement.\nServe as the business owner for website platforms, tools, and key technology partners.\nInfluence vendor roadmaps and partner closely with internal teams to prioritize initiatives that drive business value.\nEvaluate innovative technologies, platforms, and capabilities that improve customer experience, accessibility, conversion, and revenue.\nPartner with IT on vendor evaluations, contract negotiations, and renewals.\nWeb Ops & Governance\nOwn the operational health and governance of the Sky Zone website, ensuring a reliable, secure, and high-performing digital experience.\nLead ongoing SEO, ADA compliance, legal review coordination, and website governance initiatives.\nManage the website release process, QA, documentation, and cross-functional communication for new launches and enhancements.\nDevelop and maintain operational processes, standards, and documentation that support a scalable web program.\nStay current on emerging technologies, including AI and LLM capabilities, and identify opportunities to improve digital experience and internal workflows.\nRemain hands-on with web platforms, analytics, and optimization tools to support execution, troubleshooting, and continuous improvement\nQUALIFICATIONS:\nBachelor’s degree in Web Strategy, Marketing, Business, Digital Media, Ecommerce, or related field.\n7+ years of experience leading website strategy, ecommerce, digital experience, and/or conversion optimization initiatives. Prior experience with an entertainment, franchise, and/or retail business a plus.\nProven experience driving measurable improvements in website performance, online revenue, and conversion rates through data-driven optimization.\nStrong understanding of customer journey mapping, user experience (UX), conversion rate optimization (CRO), and website personalization strategies.\nExperience translating business objectives into digital strategies, prioritizing initiatives, and delivering measurable business results.\nProficiency with web analytics and optimization tools including GA4, Microsoft Clarity, Google Tag Manager, and content management systems (WordPress preferred).\nExperience partnering with CRM or marketing automation teams to deliver personalized web experiences (Braze experience preferred).\nStrong analytical skills with the ability to translate customer behavior and performance data into proactive and actionable business recommendations.\nExcellent communication and presentation skills, with experience influencing cross-functional stakeholders and presenting recommendations to leadership.\nProven ability to manage multiple priorities, vendors, and cross-functional initiatives in a fast-paced environment.\nDemonstrated curiosity and passion for creating exceptional digital experiences that drive customer satisfaction and business growth.\nThis role is equal parts strategy and hands-on execution — comfortable building requirements, running QA, testing, and troubleshooting just as much as shaping strategic recommendations and presenting to leadership.\nPHYSICAL REQUIREMENTS:\nThis position requires the ability to remain stationery, with or without reasonable accommodation.\nCompensation range is $112,000-$125,000 + bonus opportunity, based on qualifications, experience, and performance. Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.\nApplication deadline: September 6, 2026\nWhile we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will continue to consider candidates until the position is filled. As a result, the posting may remain up beyond the stated deadline, but will not be removed before this date.","datePosted":"2026-08-09T14:55:01.162Z","dateModified":"2026-08-09T14:55:01.162Z","hiringOrganization":{"@type":"Organization","name":"Sky Zone","sameAs":"https://jobsearcher.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"State Line","addressRegion":"MS","addressCountry":"US"}},"identifier":{"@type":"PropertyValue","name":"JobSearcher","value":"dfd3765b6a37a88d30484b31"},"url":"https://jobsearcher.com/jobs/dfd3765b6a37a88d30484b31"}}