Product Marketer - NYC

About SequenceIf you join Sequence, you'll help build the platform that lets companies get paid - we’re already processing $1bn+ in annual invoice volume and growing fast.We're building the AI-powered revenue platform for modern finance teams, replacing fragile spreadsheets and legacy systems with software their teams love using.Cognition, incident.io, MoonPay, and 100+ other high-growth companies trust us to handle their entire revenue cycle across quoting, billing, and revenue recognition.Founded by repeat entrepreneurs, we hit 10x ARR growth last year and just closed a $20M Series A led by 645 Ventures, alongside a16z and exceptional founders and CFOs from companies like Decagon, Klaviyo and Wise.What's it like to work at Sequence?Small team, big opportunity, real ownership. You'll do work that matters, have direct access to customers, and grow alongside the company.If you want to do the best work of your career at a company that's scaling fast, we'd love to meet you.The roleWe're looking for a hungry, AI-native Marketer to help us cut through the noise and build on Sequence's presence in the market. This role includes demand gen, producing creative written and visual content and product marketing. You'll translate our product usp into creative linkedin, blog and email content, and drive inbound pipeline through events and strategic partnerships .This is a hands-on execution role. You need to have a strong pulse on our market, be able to diagnose what moves the needle for growth at each stage of the funnel, beyond just headline metrics, and exercise creative flair in execution. You'll work directly with our leadership team to launch products, tell our story through case studies, white papers and blog content, and find new creative ways to reach Finance leaders at fast-growing B2B companies.The ideal person for this role sees AI as a force multiplier. You're the type of person who builds automated content engines, uses Claude to write in multiple brand voices, and leverages Cursor to ship landing pages without waiting on engineering. You get more done in a week than most marketers do in a month. You don’t necessarily have to have formal/traditional marketing experience for this role, but a sense of taste and storytelling are essential.For this role, we’re looking for an extremely high-agency, creative generalist. Nothing is outside of your remit. You come up with an idea and execute it within days.What you'll doDrive creative campaigns that generate inboundOwn end-to-end campaign execution for product launches, thought leadership initiatives, and content playsDevelop and execute 2-3 high-impact campaigns per quarter that drive measurable inbound pipelineBuild creative assets (copy, basic design, social content) and coordinate with our design engineer for more complex workTest unconventional channels and tactics to reach our target audience of Finance leadersDevelop a deep context for the market we’re operating in and find creative ways to stand out and differentiate. Execute on high quality Finance events in conjunction with our partner ecosystemBuild AI-powered marketing infrastructureCreate automated content engines that generate personalized materials at scale (e.g., solution pages for different verticals, email sequences, social content)Leverage AI tools (Claude, GPT, Cursor, workflow automation) to dramatically increase output without sacrificing qualityBuild and maintain marketing assets, landing pages, and campaigns with minimal engineering supportStay on the cutting edge of AI marketing tools and find creative applications for our use casesCraft compelling product narrativesTranslate technical product features into customer benefits that resonate with finance teamsWrite copy for launches, campaigns, website pages, and sales enablement materialsWork closely with our founder to refine messaging and positioning as we evolveEnable our sales team with clear, compelling materials that help them win dealsPartner across product, engineering, and salesWork with product and engineering to identify growth opportunities that live in the product itself (referral programs, viral loops, in-product campaigns)Collaborate with sales to create assets and campaigns that accelerate inbound pipeline and make their lives easierBridge the gap between what we're building and how we tell that story to the marketIdentify creative ways to turn product features into growth leversExperiment and iterate rapidlyFind ways to stand out and take a different path to our competitor set. Track performance metrics and quickly pivot based on what's workingTest new channels, formats, and messaging to find what resonates with our audienceDocument learnings and build a playbook for repeatable growthThis may be a good fit ifYou have 2-4 years of marketing experience, ideally in B2B SaaS or fintech environmentsYou're genuinely excited about AI tools and already use them extensively in your workflow (Claude, GPT, Cursor, workflow automation tools)You have a portfolio of campaigns you've shipped that drove real business resultsYou're highly resourceful and have a bias for action; you don't wait for perfect information or permission. You move fast and iterate quickly. You can write compelling copy and strong design taste (enough to create solid v1s)You're comfortable operating with ambiguity and figuring things out as you goYou're excited to become fluent in the world of CFOs, Finance operations, and B2B billingThis might not be a good fit ifYou prefer clearly defined processes and established playbooks over building things from scratchYou're looking for a traditional brand marketing or demand gen role with a big teamYou need clear direction and struggle with ambiguityYou're not excited about learning new AI tools and finding creative ways to leverage themYou view marketing as managing agencies and vendors rather than doing the work yourselfYou're not comfortable shipping basic web projects yourselfWhy join SequenceWork directly with founders who have decades of experience building successful companiesJoin at an inflection point where your work will directly shape our market presence and growth trajectoryBe on the front lines of AI adoption in marketing; experiment with cutting-edge tools and approachesMeaningful equity stake in a well-funded, fast-growing startup backed by tier-1 investors including a16zSmall team where your impact is immediately visible and you have real ownershipBuild the foundation of our marketing function as we scaleThe Interview ProcessWe're moving very fast and are ready to act quickly to introduce top talent to our team. Our interview process has been optimized to provide a quick decision-making process, so you can quickly get up and running with our team if there is a mutual fit.15-minute screening call with Talent Lead (Emily)30-minute interview with Donal30-minute cultural fit session with our Founder & CEO (Riya)