Creative Director - Direct Response

Overview We are looking for an experienced Creative Director (Copy-led) who will co-lead the company's voice and messaging alongside our Co-Founder. You will own copy and creative direction across all customer touchpoints and drive measurable improvements in conversions, revenue, and audience engagement.You'll work directly with the Co-Founder as the Copy Chief and Creative Lead, partnering with Growth/Media to support creative testing and iteration, and directing Creative Production (copywriters, designers, and video editors) to execute at a high standard.Core Responsibilities You will own and optimize all company messaging and creative strategy across the funnel, ensuring high conversion rates, consistent brand voice, and predictable performance.Messaging and Creative StrategyOwn messaging strategy and copy architecture across the funnel (cold traffic → conversion)Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launchesBuild scalable systems: Brand Voice Playbook, frameworks, templates, SOPsFunnel and Performance Copywriting (Hands-on)Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scriptsReview and refine founder-created content with strategic edits and feedbackCreate frameworks/templates that make copy production scalable and consistentCreative Direction and Production OversightBrief and direct copywriters/video editors (you won't design/edit, but you direct execution and potentially rehire if necessary)Maintain creative vision, quality, and speed across outputsRun reviews and provide clear, actionable feedback to contractorsBrand Voice Ownership and QABuild and maintain the Brand Voice Playbook and messaging guidelinesOwn QA and final approvals across all channels (proofing, links, formatting, tone, claims checks)Final sign-off before anything publishesOptimization and ResearchPartner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call)Conduct voice-of-customer research and translate insights into messaging that convertsExperience 7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or other servicesProven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL)Proven track record conducting voice-of-customer research and creating high-converting anglesExperience managing the creative QA process with final approval ownershipExperience utilizing AI tools to increase output without sacrificing qualityProven track record of managing team members - comfortable hiring, onboarding and offboarding when neededExperience owning creative direction across the entire company and marketing channelsMust have personally developed: HooksLead mechanismsObjection stacksOffer positioningConversion flow logicPersonal Competencies Able to capture, protect, and elevate a founder-led brand voiceHighly analytical and optimization-focusedConfident giving direct, constructive, and data-driven feedbackDetail-oriented, with strong QA instinctsComfortable with platform standards and responsible claims for marketing contentClear, reliable communicator with strong async habits (Slack/Loom)Nice to have: First-hand experience of long-term marriage dynamics (helps you write with nuance for our audience)Location: Fully remoteCommitment: Full-time contractor (Limited Company / Sole Trader)Rate: $5,000 – $10,000 per monthHours: Flexible schedule, with availability for scheduled calls during UK / Europe / US business hours#J-18808-Ljbffr