Mandarin Creator BD Lead

We are seeking a Creator Partnerships Lead to drive the strategy, growth, and monetization of our creator ecosystem in the U.S.. This is a high-impact, business-critical role responsible for translating creator partnerships into measurable revenue outcomes across TikTok Shop and broader social commerce channels.Role OverviewYou will lead the development of a scalable creator partnership function, owning both ecosystem growth and commercial performance. This role requires a combination of strategic thinking, operational execution, and revenue accountability, with close collaboration across creator, livestream, and client teams.Key ResponsibilitiesCreator Ecosystem Strategy & ExpansionDefine and execute a structured creator growth strategy aligned with company revenue objectivesBuild and scale a high-quality pipeline of creators.Establish segmentation frameworks (tiering, lifecycle, performance) to maximize creator valueDevelop long-term partnerships with top-tier and high-potential creatorsRevenue Ownership & Monetization StrategyOwn and deliver against creator-driven revenue targets (GMV, ROI, conversion metrics)Design monetization frameworks across livestream, affiliate, and content channelsIdentify scalable revenue opportunities within the creator networkAlign creator strategy with broader commercial goals and client needsCampaign Strategy & Performance ManagementLead end-to-end planning and execution of creator-led campaignsDrive performance optimization through data analysis and structured experimentationEstablish clear performance benchmarks and reporting systemsTranslate insights into repeatable growth strategiesOperational Leadership & System DevelopmentBuild and optimize internal systems for creator management, tracking, and reportingDevelop SOPs and scalable workflows to support rapid growthImprove cross-functional efficiency across creator, livestream, and account teamsMentor junior team members and contribute to team structure as the function scalesQualifications4–6+ years of experience in creator partnerships, influencer marketing, or social commerceDemonstrated ability to drive measurable business outcomes (revenue, GMV, or performance growth)Strong understanding of TikTok ecosystem, livestream commerce, and affiliate modelsProven experience operating in a fast-paced, performance-driven environmentStrong analytical and problem-solving capabilitiesExcellent communication and stakeholder management skillsFluent in Mandarin and English PreferredExperience building or scaling creator programs or ecosystemsPrior exposure to U.S. market dynamics and cross-border creator strategyExperience mentoring or managing team membersEntrepreneurial mindset with a strong sense of ownershipWhat We OfferBase Salary: $75K – $95K + performance-based incentivesOn Target Earning: $100K - 130K+Direct ownership of a key revenue-driving functionOpportunity to build and scale a core business verticalExposure to high-growth TikTok commerce environmentClear path toward senior leadership roles Please send your resume to email address: hr@afmagency.net