Retail Territory Leader (Bay Area)

Position OverviewThe Retail Territory Leader is a field-based role responsible for covering an assigned route across the Bay Area, with occasional travel to other markets as business needs arise.This position serves as the face of Daisy Brand at the retail level, educating store personnel and consumers, optimizing shelf presence, gathering competitive intelligence, and ensuring Daisy Brand remains visible and competitive in the dairy aisle. They will also ensure product freshness for all retail stores in the region. The representative’s focus is on deepening relationships with existing retail partners and maximizing brand performance within those stores.As this is a field position, the expectation is to be in-store Monday through Thursday, with Friday as a home office and administrative day.The anticipated overnight travel requirements are on average 50% per month.ResponsibilitiesEducate store personnel and consumers on Daisy Brand products, brand story, and competitive advantagesAssess and adjust shelf positioning across assigned stores and take steps to optimize placement and distributionTrack and report category activity, pricing, and shelf trendsEngage with shoppers in a natural, consultative way to understand purchasing behavior and gather feedbackDeliver weekly written updates summarizing store visits, market observations, and follow-up needsLog in-store activity and data using field softwareCollaborate with the broader sales team on brand initiatives and market strategiesBuild strong, mutually beneficial relationships with retailersOther duties and special projects as assignedQualificationsBachelor’s degree, preferred Bilingual in Spanish and English, preferredMinimum 2 years of experience in CPG, retail sales, or a related fieldProficiency in Repsly or another field activity management software, with ability to track record of engagement with diverse stakeholders across retail and corporate sales environmentsProficiency in Microsoft Office Suite (Excel and Word)Strong verbal and written communication skillsComfortable working independently in the field with minimal day-to-day supervisionDemonstrated ability to build and maintain relationships with retail partners and store-level personnel through establishing credibility and trustValid driver’s license and clean driving recordAbility to drive multiple hours dailyAbility to lift up to 20 lbsAbility to work in cold environments (retailers’ refrigerated sections)Additional BenefitsCompetitive salary commensurate with experience.Monthly car allowance of $800, along with a competitive per-mile reimbursement for business travel.Company provided phone, tablet, computer, and printer.The estimated annual base salary range for this role is $70,000 - $90,000, dependent on experience and skills.Company OverviewDaisy Brand is the market leader in two billion-dollar categories – sour cream and cottage cheese. Headquartered in Dallas, Texas, we’ve earned the trust of Americans through consistency and quality across five generations as a family-owned company. Our success has been guided by a simple belief: good food, much like good work, starts with integrity. That mindset continues to shape how we make our products, run our business, and support the people behind the brand.At Daisy Brand, tradition and innovation go hand in hand. We invest thoughtfully in advancements that strengthen our products and operations, supporting responsible, long-term growth. In 2025, we broke ground on a new manufacturing facility in Boone, Iowa, further strengthening our supply chain alongside our established plants in Garland, Texas; Casa Grande, Arizona; and Wooster, Ohio. Looking ahead, our state-of-the-art Innovation Center, opening in 2026, will bring together research, food science, culinary, and technology teams to shape the future of our products. Recent work from these teams includes the development of the squeeze pouch and new line of dips, reflecting an intentional approach to modernization while staying true to the quality our consumers expect.At the heart of Daisy Brand is its people. The company is intentionally structured to be collaborative and accessible, with an entrepreneurial mindset encouraged at every level. We hire with the goal of building long-term careers and provide an environment where employees are trusted to think critically, take initiative, and continue learning. Growth here isn’t accidental; it’s actively supported and shared.To support our employees and their families, Daisy Brand offers a people-first benefits package that includes:A no deductible, $0premium option for employee only medical coverage Access to virtual healthcare and wellness programs A 401(k) program with company match, plus weekly safe harbor and annual profit-sharing contributions Company paid short and long-term disability coverage and 2x annual salary in life and AD&D insurance Four weeks of paid time off, plus 20 hours of floating holidays in your first full year of employment Annual rollover and payout options for any unused paid time off Paid time for volunteering and community involvement Tuition reimbursement and ongoing professional development opportunities Fitness and wellness incentives And more. Daisy Brand is a nicotine-free company. Daisy Brand is an Equal Opportunity Employer. Veterans and disabled encouraged to apply.